Open to opportunities

Melissa Biddulph

@melissabiddulph

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EMEA Distribution Sales Manager with expertise in cyber security and electronics.

Canada

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What I'm looking for

I am looking for a role that allows me to leverage my sales expertise while fostering strong relationships and driving business growth in a collaborative environment.

As an EMEA Distribution Sales Manager with over 8 years of experience in the cyber security and electronics industry, I have a proven track record of driving sales and fostering customer success. My expertise lies in building and maintaining strong relationships with customers and suppliers, ensuring that their needs are met while also contributing to the growth of the business. I excel in analyzing data and prioritizing customer requirements, which has allowed me to generate new business and grow existing accounts effectively.

Throughout my career, I have successfully implemented distribution growth strategies and managed onboarding processes for new distributors. My ability to present to C-level executives and collaborate with internal teams has been instrumental in achieving business objectives. I am passionate about developing leads into sales orders and ensuring that our distribution network thrives through effective training and support.

Experience

Work history, roles, and key accomplishments

EMEA Distribution Sales Manager

Redstor

Dec 2024 - Apr 2025 (4 months)

Cultivated and maintained strong relationships with the distribution network, attending industry events and building rapport to expand the business's reach. Developed and implemented a growth strategy for FY26, aiming for a 5 million increase across distribution networks, including onboarding new distributors and identifying up-sell opportunities.

Relationship Management Distribution Onboarding Sales Strategy Risk Management

Key Account Manager – VAR & Enterprise

Redstor

Jun 2024 - Dec 2024 (6 months)

Cultivated and maintained strong relationships with allocated key accounts, including the largest VARs, through constant engagement, monthly reviews, and regular feedback sessions. Collaborated with key partners to develop and execute comprehensive business plans, identifying growth opportunities and ensuring seamless processes for business renewals.

Account Management Business Planning Renewal Management Risk Management Partner Enablement

UK & Ireland Account Manager – SaaS Email Security

Hornet Security (Vade)

Jul 2022 - May 2024 (1 year 10 months)

Conducted cold and warm prospecting to generate new business opportunities, consistently meeting or exceeding sales quotas and providing accurate forecasts. Managed and nurtured existing accounts to develop and expand business relationships, overseeing the sales pipeline to ensure continuous business growth.

Business Development Sales Management Strategic Account Management Pipeline Management Product Demonstrations

Product Manager

Solsta (Solid State Supplies)

Jan 2020 - Jul 2022 (2 years 6 months)

Cultivated and maintained strong relationships with suppliers, managing 12 franchises including power supplies, antennas, fans, and modules. Managed stock levels, implemented stock rotation practices to minimize ageing inventory, and handled quoting for new and existing business.

Customer Relationship Management Supplier Management Franchise Management Inventory Management Sales Analysis

Internal Sales Executive

Solsta (Solid State Supplies)

Mar 2018 - Jan 2020 (1 year 10 months)

Managed over 100 accounts for the North of England and Ireland, efficiently processing sales orders and purchase orders. Ensured customers were promptly updated regarding amended lead times or delays, and handled quotation requests in a timely manner.

Account Management Order Processing Backlog Management Quotation Progression

Recruitment Consultant

AM2PM Recruitment Solutions

Aug 2017 - Mar 2018 (7 months)

Delivered exceptional customer service to clients and candidates, ensuring placed candidates' skills and experience aligned with client requirements. Met targets for calls, client visits, and marketing material distribution, providing timely and accurate updates to clients.

Customer Service Client Communication Candidate Sourcing

Education

Degrees, certifications, and relevant coursework

Birmingham City University

Bachelor of Arts with Honours, Criminology

Cultivated and maintained strong relationships with our distribution network. Attended industry events and built strong rapport within the distribution eco system to allow the business to expand our distribution network through the connections I have.