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Myasnik Avetisyan

@myasnikavetisyan

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Digital marketing specialist focused on PPC, SMM, and performance-driven growth.

Armenia

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What I'm looking for

I seek a performance-driven marketing role where I can manage PPC/SMM campaigns, optimize funnels, and use data to scale growth.

I am a digital marketing specialist with hands-on experience in PPC, social media marketing, and content strategy, delivering measurable ROI for diverse clients. I have managed campaigns across Meta Ads, Google Ads, and Yandex Direct, using audience research, keyword analysis, and A/B testing to improve targeting and conversions.

My work includes full-funnel strategy development, retargeting flows, creative testing, landing page recommendations, and regular analytics reporting via platform dashboards and Google Analytics. I have contributed to client growth through budget optimization, bidding strategies, and data-driven campaign adjustments.

I collaborate closely with clients on messaging and creatives, and I bring strong project coordination, multitasking, and analytical skills. I am seeking to apply my PPC and SMM expertise in a dynamic marketing team focused on performance and scalable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Freelance

Mar 2025 - Present (10 months)

Managed performance marketing campaigns for diverse clients, driving lead generation and e‑commerce growth through Meta Ads, Google Ads, and Yandex Direct while improving ROI via A/B testing and audience optimization.

Google Ads Meta Ads Yandex Direct PPC A B Testing Audience Research Google Analytics

PPC Marketing Specialist

Roots Marketing Agency

Jan 2025 - Jun 2025 (5 months)

Planned and executed PPC campaigns across Google Ads, Yandex Direct, and Meta Ads; conducted keyword research and developed bidding strategies that improved targeting and delivered measurable ROI.

Google Ads Yandex Direct Meta Ads Keyword Research Bidding Strategies Campaign Optimization ROI Analysis

Social Media Advertising Specialist

Digital Factory

Mar 2024 - Jan 2025 (10 months)

Managed social media accounts and content plans, created and optimized Meta Ads campaigns that increased engagement, and produced performance reports to enhance campaign effectiveness.

Meta Ads Social Media Management Content Planning Analytics Reporting Campaign Optimization Brand Strategy

Digital Marketing Intern

Whitebone

Jun 2023 - Oct 2023 (4 months)

Assisted in market and keyword research, supported creation of digital campaigns and ad copy, and gained hands-on experience in campaign management and reporting.

Market Research Keyword Research Copywriting Campaign Management Google Analytics