Lilit Gevorgyan

LG

Looking for a job

Lilit Gevorgyan

@lilitgevorgyan

PPC Specialist at Optimyzee llc who cut CPA from $150 to $40 by restructuring Google Ads campaigns.

At Optimyzee llc, I manage and optimize Google Ads campaigns with monthly budgets up to $20,000. I reduced CPA from $150 to $40 by restructuring campaigns, refining keyword strategy, and improving Quality Score.

Previously, I managed Google Ads and paid social campaigns at O’dry Cleaning llc, and built PPC strategies at eWorld llc. My work has included conversion tracking, performance reporting, and email marketing campaigns to improve lead generation.

Experience

Work history, roles, and key accomplishments

OL

Current

PPC Specialist

Current

Optymyze LLC

Apr 2023 - Present (3 years 7 months)

Manage and optimize Google Ads campaigns with monthly budgets up to $20,000. Reduced CPA from $150 to $40 by restructuring campaigns, refining keyword strategy, and improving Quality Score.

Google Ads Keyword Research Competitive Analysis Audience Targeting Bid Optimization Budget Management Conversion Tracking Google Analytics Google Tag Manager performance reporting

OL

PPC Specialist

O’dry Cleaning LLC

Mar 2022 - Apr 2023 (1 year 1 month)

Managed daily Google Ads and paid social campaigns. Optimized keywords, bids, and targeting to improve CTR and CPA.

Google Ads Paid Social Keyword Optimization Bid Management Targeting Budget Monitoring Performance Metrics

EL

Digital Marketing (PPC) Specialist

eWorld LLC

Jun 2021 - Mar 2022 (9 months)

Built PPC strategies based on keyword research and market analysis. Launched and optimized campaigns across multiple platforms and managed advertising budgets and conversion tracking.

PPC Strategy Keyword Research Market Analysis Campaign Management Budget Management Conversion Tracking Email Marketing Lead Generation

ML

Media Planner

Media Group LLC

Aug 2020 - Jun 2021 (10 months)

Created media plans, spot plans, and flow charts. Conducted market and competitor analysis and supported development of communication strategies.

Media Planning Market Analysis Competitive Analysis Communication Strategy

PN

Merchandiser

Premier Foods LLC (Nestle)

Feb 2016 - Dec 2017 (1 year 10 months)

Monitored store inventory based on sales and intake. Optimized sales volume and profitability by identifying profitable lines and bestsellers.

Inventory Management Sales Analysis Profitability Optimization

Education

Degrees, certifications, and relevant coursework

AE

Armenian State University of Economics

Master, Business Management

2014 - 2016

Master's degree in Business Management from the Armenian State University of Economics, completed in 2016.

AE

Armenian State University of Economics

Bachelor, Management

2010 - 2014

Bachelor's degree in Management from the Armenian State University of Economics, completed in 2014.

Tech stack

Software and tools used professionally

Google Tag Manager

Google Docs

Google Analytics

Google Sheets

Google Ads

OptinMonster

Klaviyo

Microsoft Office

Availability

Looking for a job

Location

Armenia

Authorized to work in

Salary expectations

30k+ USD

Job categories

PPC Specialist Digital Marketing Specialist

Skills

PPC Advertising Google Ads Paid Social Advertising Keyword Research Competitive Analysis Campaign Optimization Bid Strategy Budget Optimization Conversion Tracking Google Analytics Google Tag Manager GA4 Audience Targeting Remarketing A B Testing

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