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Eleonora Hakobyan

@eleonorahakobyan

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SEO Lead at Loopex Digital, growing organic clicks 330%+ for a Houston home services business.

Armenia

Message

At Loopex Digital Marketing Agency, I run SEO strategy for international client projects and mentor a team of SEO specialists. I focus on technical foundations, search-intent-led content, and link strategies, while adapting client work for AI and LLM-driven search.

For a Houston home services business, I resolved keyword cannibalization, redesigned the site structure with the development team, and coordinated local SEO and link building. Organic clicks grew 330%+, and the client gained Google Local Pack visibility.

I’ve also built topical authority strategies for a new franchise consulting website and an eCommerce store, growing organic visibility through content clusters, technical SEO, and relevant backlinks. I’m comfortable working asynchronously across time zones with international teams.

Experience

Work history, roles, and key accomplishments

Current

SEO Lead

Current

Loopex Digital Marketing Agency

Jan 2022 - Present (4 years 9 months)

Oversee a portfolio of 20-25 international client projects, managing strategy, performance reporting, and client communication. Lead and mentor a team of 2-3 SEO specialists, coordinate link-building strategies, and consult clients on new initiatives.

Senior SEO Specialist

Loopex Digital Marketing Agency

Jan 2023 - Jan 2025 (2 years)

Managed a portfolio of 7-10 international projects with emphasis on on-site and technical SEO. Led project onboarding, performed comprehensive website audits, and built monthly task plans.

SEO Specialist

Loopex Digital Marketing Agency

Jan 2020 - Jan 2023 (3 years)

Contributed to international client projects across on-site optimisation and technical SEO. Collaborated with off-site team on link-building strategies and conducted keyword research.

SEO Specialist

Andava Digital Marketing Agency

Jan 2018 - Jan 2020 (2 years)

Managed approximately 10 international and multiple local SEO projects. Conducted page-by-page performance analyses, technical SEO audits, and manual link-building campaigns.

SMM Team Lead

Digital Factory

Jan 2017 - Jan 2018 (1 year)

Supervised and coordinated the work of the SMM team across multiple client accounts. Led client communication for campaign approvals and strategy presentations, and tracked campaign performance.

Social Media Marketing Team Leadership Content Planning Campaign Execution Client Communication Performance Analysis Google Ads Data Analysis

Digital Marketing Specialist (SMM)

Digital Factory

Jan 2016 - Jan 2017 (1 year)

Managed social media marketing for a diverse portfolio of clients, handling content creation and monthly post planning. Planned and managed paid social and Google Ads campaigns end-to-end.

Social Media Marketing Content Creation Google Ads Paid Social Campaign Management performance reporting Data Analysis