Melanie Anzules
@melanieanzules
I build brand, customer lifecycle, and event marketing strategies for premium audiences.
EcuadorWhat I'm looking for
At Teatro Sánchez Aguilar, I lead creative and marketing strategy for around 60 concerts, theatre productions, and conferences each year.
I connect public relations, social media, video, paid advertising, and customer experience around a clear brand concept. I lead 15 people and manage approximately USD 100K in annual marketing spend.
I also manage B2B and B2C customer lifecycle communications through email, WhatsApp, CRM, and AI-enabled automation. Using audience research, sales forecasts, and Salesforce reporting, I refine campaigns based on engagement and ROI.
Previously at Ford, I supported premium automotive campaigns, activations, public relations, vendor coordination, and commercial analysis for high-value vehicles in Ecuador.
Experience
Work history, roles, and key accomplishments
Brand Manager
Teatro Sánchez Aguilar
Feb 2020 - Present (6 years 7 months)
Leads creative and marketing strategy for approximately 60 events and productions annually, managing a team of 15 and a budget of USD 100K. Oversees B2B and B2C customer lifecycle marketing through email, WhatsApp, CRM, and AI-enabled automation.
Education
Degrees, certifications, and relevant coursework
Universidad Católica de Santiago de Guayaquil
Bachelor's Degree, Marketing
2014 - 2019
Pursued a Bachelor's Degree in Marketing, gaining a strong foundation in marketing principles and practices.
Availability
Location
EcuadorAuthorized to work in
Salary expectations
Job categories
Skills
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