Camila Salvador

Led integrated media planning across digital and traditional channels, optimizing campaign effectiveness and brand visibility. Developed PR and media strategies to strengthen brand positioning and market presence in Ecuador.

Analyzed campaign performance, consumer behavior, and market trends to generate insights supporting strategic marketing decisions. Coordinated integrated campaigns across PR, influencer marketing, digital media, and retail channels.

Oversaw the development and execution of integrated marketing strategies for multiple brands, including the largest bank in the country. Analyzed campaign results and KPIs to identify optimization opportunities and improve performance.

Managed digital marketing campaigns with a focus on execution quality and performance monitoring. Organized and supported PR activations, events, and content production.

Expanded the client portfolio from 2 to 17 brands within one year through strategic business development and account management. Led brand activations and marketing events, coordinating agencies, suppliers, and stakeholders.

Planned and executed influencer marketing and PR campaigns. Managed relationships with talent, agencies, and media outlets while monitoring campaign effectiveness and budget allocation.

Provided strategic consulting to more than 30 digital creators across Latin America on audience growth, brand positioning, and content strategy. Led consulting for the YouTube project Female Voices and coordinated influencer marketing initiatives.

Managed talent sourcing and coordination for the first Facebook Originals production in Latin America. Oversaw project logistics, scheduling, and brand integration for large-scale digital content production.

Incoming MSc in Data-Driven Marketing, expected completion in 2028.

Completed a course on AI for Business in 2025.

Bachelor's degree in Marketing from Universidad de Las Américas, completed in 2023.