Rodrigo Bustamante
@rodrigobustamante
I've driven sales, marketing, customer retention, and digital growth for Ecuadorian media and service businesses.
What I'm looking for
I've led sales, marketing, and digital growth initiatives at Euroexpreso S.A., Editores Nacionales S.A., and Univisa S.A. across media, subscriptions, cable TV, and client acquisition operations.
As CMO at Euroexpreso S.A., I developed digital marketing strategy, created content for organic audience growth, and coordinated sales follow-up and client acquisition. My work reached 13,842 Facebook users and 4,400 Instagram users organically.
At Editores Nacionales S.A., I directed nationwide magazine subscription sales and marketing operations, managed the internet department, and implemented customer retention programs that maintained the subscriber base for more than 10 years.
I bring a communications and marketing background, along with experience in strategic sales leadership, CRM, P&L management, process management, and team leadership.
Experience
Work history, roles, and key accomplishments
Internet & Subscriptions Manager
Editores Nacionales S.A.
Jan 1997 - Dec 2014 (17 years 11 months)
Directed nationwide magazine subscription sales and marketing operations. Managed internet department and third-party printing logistics, and designed sales strategies and implemented customer retention programs.
Marketing Department Head
Univisa S.A.
Jan 1995 - Dec 1997 (2 years 11 months)
Supervised marketing operations and advertising campaigns for cable TV services. Edited Univisa's program magazine and managed distribution channels.
Education
Degrees, certifications, and relevant coursework
Rodrigo hasn't added their education
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