Luis Fer Franco
@luisferfranco
I build strategically positioned brands through communication, design, and art direction.
EcuadorWhat I'm looking for
I've built, shaped, and communicated brands for 25 years across strategy, branding, graphic design, art direction, and advertising communication. At Evaluar LATAM, I define and implement brand communication strategies, integrated campaigns, positioning, and lead generation.
Previously, I drove long-term brand value at Episodio1® for clients including GAC Motors, Boehringer Ingelheim, and Hotel Le Parc, and led brand architecture and creative direction at Punto 99 for Grupo KFC, Grupo Fybeca, Banco Internacional, and Equivida. My work helped Farmacias SanaSana become the #1 top-of-mind brand in its category nationwide, and I have led launches and relaunches that contributed to commercial growth.
Experience
Work history, roles, and key accomplishments
Communication & Marketing
Evaluar
Jan 2025 - Present (1 year 7 months)
Defined and implemented brand communication strategies across channels, developing integrated campaigns, brand positioning, and lead generation.
Brand Manager
Episodio1
Sep 2018 - Dec 2024 (6 years 3 months)
Drove long-term value through strategic branding, communication, and marketing initiatives, defining core brand pillars and positioning for various brands.
Creative Director / Brand Architecture
Punto 99
Jan 2009 - Aug 2018 (9 years 7 months)
Defined and implemented brand communication strategies across industries, developing integrated campaigns, creative concepts, brand architecture, and visual direction.
Art Director
Norlop JWT
Jan 2007 - Dec 2008 (1 year 11 months)
Provided creative and art direction for advertising campaigns, from conceptual development through visual execution.
Art Director
McCann Erickson
Jan 2004 - Dec 2006 (2 years 11 months)
Provided creative and art direction for advertising campaigns, developing concepts and visual solutions for major local and international brands.
Education
Degrees, certifications, and relevant coursework
Joan Costa Institute / Akali International University of Postgraduate Studies
Master's Degree, Brand Identity, Strategy and Management
2017 - 2019
Master's Degree in Brand Identity, Strategy and Management from the Joan Costa Institute / Akali International University of Postgraduate Studies.
IEBS (Innovation & Entrepreneurship Business School)
Postgraduate Program, Digital Marketing and Community Management
2013 - 2014
Postgraduate Program in Digital Marketing and Community Management from IEBS.
Universidad San Francisco de Quito
Bachelor of Arts, Advertising Communication and Graphic Design
1993 - 1998
B.A. in Advertising Communication and Graphic Design from Universidad San Francisco de Quito. Chancellor's and Dean's Honor List.
Colegio Intisana
International Baccalaureate, Physics & Mathematics
1988 - 1993
Specialization in International Baccalaureate Physics & Mathematics. National Flag Escort.
Availability
Location
EcuadorAuthorized to work in
Portfolio
luisfernandofranco.myportfolio.comJob categories
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