Analia Moscoso

Own end-to-end coordination of marketing programs across digital, content, and brand initiatives for a remote-first organization. Manage content calendars and campaign timelines to keep multiple workstreams on schedule and support marketing operations with paid social and reporting expertise.

Provided short-term customer-facing guest experience support during a transition between marketing positions. Supported customer interactions remotely.

Contributed to multichannel B2B demand-generation and brand-awareness programs across LinkedIn Ads, Demandbase, and organic social. Supported audience segmentation and cross-functional launch of thought-leadership and event promotion, along with performance reporting to guide optimization decisions.

Built paid and organic social strategy for a newly launched Korean skincare brand, coordinating with the brand designer to establish visual identity. Transitioned paid media to structured Meta and TikTok ad campaigns and ran multi-creative promotions using WhatsApp calls-to-action to generate low-cost leads.

Designed and led communication strategy across Instagram and Facebook for lifestyle and seasonal decor brands. Managed content calendars, creative production, influencer collaborations, and ad placements.

Directed digital communications, including social media, customer service email, and remarketing for consumer products in a highly regulated environment. Ran segmented, HubSpot-driven email marketing and remarketing workflows and coordinated with external creative agencies for accurate campaign execution.

Built strategic digital advertising proposals with clients and agencies, negotiating customized packages based on customer profiles. Supported campaign performance reporting to inform results.

Executed digital strategy across web, email, and social media to align regional efforts with U.S. HQ objectives, including a restructure and refresh of the corporate website. Coordinated between sales, marketing, and design teams to support B2B lead generation.

Planned and executed integrated marketing campaigns supporting sales goals, brand positioning, and seasonal promotions across multiple brand websites. Built lead-generation strategies with the sales team and produced weekly performance reporting on campaigns and engagement.

Managed social content and paid campaigns for retail brands, supporting activity across Costa Rica, El Salvador, and Panama. Delivered social media operations for brands including TAG Heuer, ECCO Shoes, and Arturo Calle.

Supported marketing activities at Indima S.A. in roles preceding the Marketing Coordinator position.

Worked as a Marketing & Communication Coordinator for CMU Mater Salvatoris.

Worked as Director of Communications for Plus Trends Company.

Worked as an Account Manager for E-Channel.

Worked as a Communications Assistant for Estudio Paulina Andrade.

Worked as an International Sales Coordinator for Latin Frontiers.

Worked as an Events Coordinator for Editorial Taquina.

Freelanced as a Graphic Design & Community Manager for Woom Spa, supporting both design and community responsibilities.

Diploma in Strategic Marketing with AI (in progress) at Universidad San Francisco de Quito, started in May 2026.

Master's Degree in Strategic Planning in Public Relations & Advertising at Universidad Autónoma de Barcelona (2015–2016).

Bachelor's Degree in Communications at Universidad de Los Hemisferios (2009–2014), with minors in Advertising and Graphic Design.