Open to opportunities

Paola Ruilova

@paolaruilova

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Strategic Marketing and Customer Experience Specialist with strong leadership skills.

Ecuador

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my marketing expertise to drive business growth and enhance customer experiences.

I am a Strategic Marketing and Customer Experience Specialist with a proven track record in developing high-impact initiatives that optimize business performance and expand market reach. My extensive experience spans diverse industries, allowing me to understand various customer segments and market dynamics effectively.

Currently, I serve as a Marketing Supervisor at NUCOPSA - Shell Ecuador Licensee, where I have successfully implemented strategies to enhance brand positioning and increase traffic to service stations. My key achievements include leading a promotional campaign that attracted 17,000 customers and launching a new line of products that contributed significantly to our sales growth.

Previously, I held roles as a Marketing Coordinator at Oro Verde Hotels and Oriflame Ecuador, where I designed customer loyalty campaigns and organized large-scale events that drove substantial revenue. My educational background includes a Master's Degree in Marketing, which complements my practical experience in the field.

Experience

Work history, roles, and key accomplishments

Current

Marketing Supervisor

Current

Nucopsa - Shell Ecuador Licensee

Apr 2024 - Present (1 year 2 months)

As Marketing Supervisor, developed strategies to enhance brand positioning and increase traffic to service stations. Managed advertising campaigns, oversaw budget planning, and implemented training programs for cashiers to improve sales skills and customer service.

Positioning Marketing Campaigns Budget Management Customer Training Content Creation Market Analysis ROI Measurement Team Leadership

Marketing Coordinator

Oro Verde Hotels

Oct 2019 - Mar 2024 (4 years 5 months)

Led brand positioning strategies and commercial campaigns, achieving significant sales in hotel bookings. Designed customer loyalty campaigns and organized corporate events, enhancing brand visibility and customer engagement.

Positioning Campaigns Event Management Marketing Strategy Client Engagement Networking Team Coordination

Marketing Coordinator

Oriflame Ecuador

Aug 2015 - Aug 2018 (3 years)

Planned and implemented communication and loyalty campaigns to strengthen the affiliate network. Organized events for direct sales and supervised catalog distribution, achieving high customer acquisition and retention rates.

Customer Acquisition Customer Retention Team Leadership Market Research

Market Research Interviewer

IASA - Caterpillar Distributor

May 2011 - Apr 2013 (1 year 11 months)

Conducted focus groups and in-depth interviews with target customers. Managed surveys and prepared analytical reports with actionable recommendations for marketing strategies.

Market Research Focus Groups Data Analysis Report Preparation Actionable Recommendations Customer Insights Communication Skills

Marketing Assistant

RTS - TV Channel

Sep 2009 - Jul 2011 (1 year 10 months)

Coordinated brand presence at events and managed media relations. Assisted in public relations efforts to enhance brand visibility and audience engagement.