Valentina Ibarra

Led commercial and brand strategy for a premium spirits brand, aligning digital positioning, customer experience, content, events and sales growth. Directed social media content strategy and brand execution, developed experiential marketing initiatives, and managed customer experience and cross-functional commercial priorities.

Supported digital growth through SEO audits, content-tagging optimization and search-oriented content improvements. Reviewed digital content performance and user-facing content structure to identify optimization opportunities.

Led a 360° campaign designed to accelerate Saviloe sales through integrated branding, communications, media and commercial activation. Translated consumer and market analysis into audience-focused recommendations and a multichannel execution plan.

Managed social media strategy, content calendar and day-to-day digital communications for the School of Nutrition. Created and edited short-form video and social content while aligning execution with institutional marketing objectives.

Supported risk-matrix reviews, continuous-improvement initiatives, employee records and marketing-related administrative projects.

Pursuing a Master's in Digital & Analytical Marketing, expected to complete in May 2027.

Grade: 3.93

Earned a Bachelor's in Business Administration with a GPA of 3.93 and was named to the Chancellor's List.

Grade: 3.93

Earned a Bachelor's in Marketing with a GPA of 3.93 and was named to the Chancellor's List.

Completed a certification in Content Marketing Strategy.

Completed certifications in Social Media and Inbound Marketing.

Completed a certification in Brand Identity & Strategy.

Completed a certification in Artificial Intelligence Applied to Marketing and Content.

Completed a certification in Brand Strategy & Distribution Chain Creation.