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Arsalan Shourabi

@arsalanshourabi

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Strategic Media Buyer driving high-ROI paid media growth across Google, Meta, TikTok, and LinkedIn.

Turkey

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What I'm looking for

I seek a results-driven role where I can scale paid media performance, lead full-funnel optimization, and implement data-driven growth strategies in a collaborative team.

I am a Strategic Media Buyer with 5+ years of experience executing high-ROI advertising campaigns across healthcare, fashion e-commerce, beauty, construction, and online education. I manage six-figure monthly ad budgets, align creative assets with market trends, and use data-driven tactics like heatmaps, A/B testing, and funnel optimization to boost conversions and ROAS.

I have a proven track record of scaling campaigns—managing a $200,000 monthly budget, increasing qualified leads by 300%, and lifting ROAS from 300% to 700%. I’m technically proficient with automation tools (GHL, HubSpot, Zapier), certified in Google Analytics and Ads, and skilled at developing SOPs and growth strategies that reduce CAC while increasing revenue.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Buyer

Current

Softwave TRT

Oct 2023 - Present (2 years 2 months)

Managed a $200,000 monthly ad budget, driving a 300% increase in qualified leads and raising ROAS from 300% to 700% through audience segmentation, creative optimization, and funnel experiments.

Google Ads Meta Ads ROAS A B Testing Funnel Optimization HubSpot

Media Buyer

Rathcore Solution

Sep 2022 - Oct 2023 (1 year 1 month)

Executed paid media campaigns that generated $250,000 for a fashion brand and $25,000 from a $1,000 investment for a beauty client, while improving ad asset performance and standardizing Meta/Google Ads SOPs.

Performance Max Demand Gen Meta Ads Google Ads Campaign Optimization SOP Development Lead Generation Analytics

Media Buyer

Amsterdam Heritage

May 2017 - Sep 2022 (5 years 4 months)

Scaled fashion ecommerce growth—generating 2,000 leads in two weeks and tripling monthly sales—through multi-channel paid campaigns, A/B testing, and improved email and retargeting funnels.