Yagmur Yenikan

Directed and mentored a team of 9 performance professionals across Paid Search, Paid Social, analytics, and performance optimization. Led performance strategy across MENA markets for a portfolio of 10+ brands, ensuring scalable and sustainable digital growth models.

Led paid acquisition strategy across multi-sector client portfolios. Elevated account structures, tracking infrastructure, and conversion rate optimization standards across multiple brands.

Built and executed full-funnel acquisition strategies for e-commerce, logistics, education, and FMCG brands. Designed cross-channel growth roadmaps integrating Paid Search, Paid Social, and performance measurement frameworks.

Managed end-to-end digital acquisition and owned-channel performance across Paid Search, Paid Social, CRM, and onsite optimization. Coordinated with in-house E-Commerce teams and external partners to maximize acquisition efficiency.

Directed digital media strategy and cross-channel paid execution across multiple client accounts. Managed a multidisciplinary team across performance marketing, development, and Social Media.

Led global paid media campaigns across Europe, Africa, and the US. Managed cross-border targeting, multilingual campaigns, and growth funnels.

Managed digital communications and Social Media strategies across a diverse client portfolio. Supported paid amplification strategies and brand positioning initiatives.

Internship in sales and marketing at Audi Turkey.

Internship in human resources at Domino's Pizza.

Pursued a Master of Business Administration with a focus on Marketing Management.

Completed a Bachelor of Business Administration degree.