Ebru Tayfur

I’m a Performance Marketing Specialist with 4+ years of hands-on experience across agency and freelance roles, managing paid media campaigns across Google Ads, Meta Ads, TikTok Ads, YouTube, and other digital platforms.

At Publicis Groupe, I worked with major retail, eCommerce, automotive, and consumer brands including Karaca, Miele, Kärcher, Skoda, Sephora, and Perrigo. My responsibilities included campaign setup, budget management, daily optimization, audience and keyword strategy, creative performance analysis, conversion tracking, and performance reporting across high-volume accounts.

Since moving into freelance work, I have focused primarily on lead generation for service-based businesses, managing Google Ads and Meta Ads campaigns from setup through optimization and reporting. My work includes GA4, Google Tag Manager, Meta Pixel, conversion tracking, remarketing, search term analysis, and improving lead quality through ongoing campaign refinement.

Before transitioning into digital marketing, I spent six years in language education and coordination roles. That background strengthened my communication, organization, coaching, and team leadership skills, which I now bring into client management, cross-functional collaboration, and performance-focused decision-making.

I combine large-agency discipline with hands-on execution, analytical thinking, and a strong sense of ownership. I’m particularly interested in remote opportunities where I can contribute to paid media growth, campaign strategy, and long-term business results.