I'm looking for a job that enables to use my digital marketing skills in terms of advertising ,branding and lead generation.
AGLooking for a job
Aysegul Gonenbaba
@aysegulgonenbaba
I've been a digital marketer for 13 years now. I have experience in various industries.
TurkeyWhat I'm looking for
-13 years of digital marketing experience with a focus on development, planning and execution of user acquisition strategies through web and app marketing channels
-Fluent in English (3 years abroad living experience in the USA)
-Experienced in e-commerce, banking, fintech, travel, forex,movie subscription, NGO, global logistics, rental services
-Experience in international markets; USA, UAE,UK,Canada,Australia,Europe,Asia
-Ran her own e-commerce company in the past
-Google Ads& Analytics ,Apple Ads certified
-Experienced in directly overseeing paid digital channels including Facebook, Google, Tiktok and maximizing ROAS/LTV
-Experienced in using Analytics and MMP tools ; Google Analytics ,Firebase, Adjust
-Strong ability to manage outsource and in house teams ,third parties and agencies in a fast paced environment
-Hands on experience optimizing Facebook, Instagram, Google Ads,Twitter, Youtube, Linkedin ads
-Experience in developing website and landing pages with IT and creative teams for conversion rate optimization
-Experience in building content strategy through email marketing for loyalty and retention
-Developed omni-channel advertising steps for retention
-Experience in negotiating and onboarding domestic and international influencers to build brand awareness
-Ability to allocate and run high budget campaigns within given KPI’s
-Ability to run ASO and SEO projects in terms of technical audit, content optimization and link building
-Experience in hiring and developing a team
-B1 in German and in French
Experience
PO
Current
Head of Marketing
porte
Jul 2022 - Present (1 year 11 months)
-Running the marketing lifecycle, including planning, budgeting, operating and reporting.
-Define and build performance marketing strategy.
-Leading the in house performance team in constant optimization of ads as in visuals, cpc’s, texts and etc
-Implementing, managing and improving KPIs across all digital channels to meet quarterly acquisition targets while maintaining CAC
-Building and scaling
BBSenior Digital Marketing Manager
Burgan Bank
Nov 2018 - Jan 2022 (3 years 2 months)
-Responsible for end to user acquisition through both the mobile app , mobile web and the desktop versions of the website
-Budget management for paid advertising channels while maintaining company's goal KPI's. Maximising the sales and profit potential of the digital sales channels through commercial understanding of product, customers, and internal capabilities, whilst maintaining and enhancing t
NOSenior Digital Marketing Manager
norma
Jan 2022 - Jul 2022 (6 months)
-Responsible for user acquisition strategy through mobile app , mobile web and the desktop versions of the website
-Managing the budget and forecast across all channels to allocate proper spending while continuously working on delivery of ROI.
-Responsible for growing the app users/app downloads
SIDigital Marketing Manager
SPI International
Jan 2015 - Oct 2015 (9 months)
Responsible for managing the digital marketing activities of 7 countries including Turkey,Poland, Romania, Hungary, USA, Czech Republic and Slovakia
Manage corporate digital marketing investments / allocated budget
Drive innovative ideas/initiatives to increase brand awareness, customer growth, sales and traffic figures,
Execute an ongoing strategy/plan, including processes for testing, reporting,
GKDigital Marketing Manager
GKFX
Oct 2015 - May 2017 (1 year 7 months)
Responsible for forex customer acquisition through online channels domestically and internationally
Creating and implementing online media buying strategy for all online media channels
Ensure brand consistency across all outbound communications
Localizing and optimising multiple websites
Managing display advertising, affiliate marketing and mobile campaigns in international area
Tracking ROI and q
GM
Digital Marketing Manager
Greenpeace Mediterrenean
Aug 2013 - Jan 2015 (1 year 5 months)
Planning the commercial activities of fundraising and social awareness campaigns
Executing Facebook Ads ,Twitter Ads,Google Adwords and other PPC and Affiliate platforms to design, build and manage campaigns,
Performing intelligent ad copywriting, ad grouping, expansion/selling, testing and analyzing,
Continuous optimization of campaigns including growing volumes and achieving CPA and ROI targets,
Tech stack
Learn about the tools and technologies that Aysegul likes to use.
Availability
Looking for a job
Location
TurkeyAuthorized to work in
Salary expectations
1k-3k USD
Social media
Job categories
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