At Carta, I own international paid media across EMEA, APAC and MENA. I scaled the annual budget from $400K to $2M while reducing CAC by 20%, and I coordinate PPC with revenue leadership, web teams and agencies around pipeline targets.
At Capdesk, I built measurement and PPC infrastructure from zero, including account architecture, conversion tracking, tagging and reporting. I reduced CPA by 30% while nearly doubling conversion volume across search and paid social within six months.
Earlier, I led a three-person performance team at Forward Media Turkey and grew Atasun Optik revenue by 45% year on year. I also introduced an AI “second brain” concept at Carta that inspired a company-wide marketing knowledge base, and built and maintained its performance marketing branch.
