Open to opportunities

SATYAJEET MUKHERJEE

@satyajeetmukherjee

I grow strategic accounts through renewals, retention, and data-driven client partnerships across media, OTT, and e-commerce.

India

Message

What I'm looking for

I'm looking to lead strategic client relationships, retention, renewals, and account growth, using performance insights and cross-functional collaboration to build long-term partnerships.

At Bennett Coleman & Co. Ltd. (The Times of India Group), I own national corporate sponsor relationships and a INR 15 Cr partnerships and retention book. I use post-event ROI analysis to drive sponsorship renewals and expansion across print, digital, and on-ground solutions.

Previously at SonyLIV, I managed a INR 35 Cr OTT/CTV advertiser portfolio across premium properties including Shark Tank India, Kaun Banega Crorepati, and UEFA Champions League. I turned CPM, CTR, VTR, and reach insights into retention recommendations for brands including Samsung, Pernod Ricard, BMW, and Coca-Cola.

Over seven years at Disney Star, I retained and expanded a INR 95 Cr advertiser portfolio across Star Plus and the Hindi Movies Cluster, progressing from Senior Executive to Assistant Manager. I built trusted-advisor relationships with agency networks including GroupM, Publicis, Dentsu, and IPG, as well as brands such as Google, Samsung, Apple, GSK, and Maruti.

I began building my B2B account-management foundation at Flipkart and Enventure Technology Services, supporting enterprise clients, resolving issues, and growing long-term relationships across multiple regions.

Experience

Work history, roles, and key accomplishments

Current

National Lead – Corporate Partnerships & Brand Strategy

Current

Bennett Coleman & Co. Ltd. (The Times of India Group)

Oct 2025 - Present (10 months)

Owns end-to-end client relationships for a national portfolio of corporate sponsors, serving as primary point of contact for CMOs and brand leadership. Delivers post-event performance reports and ROI analyses to inform renewals and expansion, managing a INR 15 Cr partnerships book.

ROI Analysis Sponsorship Management Cross functional Coordination Customer Relationship Management Brand Strategy

Manager, Digital Sales

Sony Pictures Networks India — SonyLIV

Feb 2024 - Oct 2025 (1 year 8 months)

Owned post-sale client relationships for a INR 35 Cr OTT/CTV advertiser portfolio, serving as trusted advisor to agency and brand stakeholders. Delivered post-campaign analytics and strategic recommendations that informed renewal and retention decisions, growing accounts with premium advertisers.

CTV Advertising Engagement Metrics CPM CTR REACH Account Growth Stakeholder Management

Assistant Manager, Channel Sales Partner

Disney Star (Star India Private Limited)

Jan 2017 - Feb 2024 (7 years 1 month)

Managed and retained a INR 95 Cr advertiser portfolio across Star India's Hindi Movies Cluster and Star Plus, securing recurrent multi-year renewals. Delivered post-campaign analysis and performance insights that influenced client renewal decisions and expanded budgets.

Renewal Management Campaign Analysis Agency Management Brand Management

Assistant Manager, Direct Sales (B2B Corporate Sales)

Flipkart India Private Limited

Jul 2014 - Jan 2017 (2 years 6 months)

Owned post-sale account servicing for a INR 12–15 Cr enterprise client book, achieving high retention through proactive engagement and customized solutions. Served as primary point of contact for senior stakeholders at marquee accounts including Accenture and Broadcom.

Account Management Account Retention B2B Sales Issue Resolution Stakeholder Management Custom Solutions

Outbound Sales Executive

Enventure Technology Services

Oct 2013 - Jul 2014 (9 months)

Started career in B2B client communication and account support for engineering design/drafting services, proactively tracking project delivery and client satisfaction for Oil & Gas and Water Treatment clients across North America.

B2B Sales Client Communication Account Support Project Tracking