Open to opportunities

McKenzie Hieu Nguyen

@mckenziehieunguyen

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Dynamic business leader with a proven track record in operations.

Vietnam

Message

What I'm looking for

I am seeking a role that allows me to leverage my operational expertise and drive growth in a dynamic environment, focusing on innovative strategies and team collaboration.

I am a dynamic and results-driven business leader with extensive experience in building and scaling new ventures across various industries, including Internet, Fintech, Advertising, and TV broadcasting. Currently, I serve as the Country Operations Manager at ByteDance for CapCut Vietnam, where I have successfully led user growth and monetization efforts, achieving an impressive annual DAU OKR completion of over 120% and growing daily active users from 4.1 million to 7.5 million.

My expertise lies in identifying market opportunities and establishing operational foundations that drive sustainable growth. I have cultivated a community of over 200,000 partner creators, producing high-quality video templates for diverse markets, including Vietnam, Thailand, the US, and the EU. My previous roles, including Operations Specialist and Head of Content Production, have equipped me with the skills to bridge global strategies with local execution, ensuring alignment with strategic business priorities and fostering cross-functional collaboration.

Experience

Work history, roles, and key accomplishments

Current

Country Operations Manager

Current

ByteDance

Apr 2022 - Present (3 years 5 months)

Led user growth and monetization of CapCut in Vietnam, achieving over 120% of annual DAU OKR and increasing VN DAU from 4.1M to 7.5M. Acquired and managed over 200,000 partner creators, producing high-quality video templates for various markets.

Monetization Content Strategy Market Analysis Cross Functional Collaboration Strategic Planning Data Driven Decision Making Operations Management Localization

Operations Specialist

ByteDance

Jan 2021 - Present (4 years 8 months)

Drove user growth (DAU) from 700K to 4.1M via data-driven content strategy localization and market insight, completing 437% of DAU OKR. Built a creator community that drove viral and high-performing content, significantly surpassing platform engagement and growth targets.

Content Strategy Data Analysis Community Building Market Insights Engagement Growth Hacking Localization Operations Creator Economy

Head of Content Production

TBWA Group Vietnam

Sep 2019 - Present (6 years)

Built and launched "Bolt," the agency's first in-house video production unit, covering strategy, operations, and team setup. Led end-to-end production management, delivering budget-friendly, high-quality video campaigns for top-tier clients.

Content Production Video Production Operations Management Team Leadership Budget Management Workflow Design Client Management Brand Strategy Project Management Media Production

Senior Video Producer

Quoine Corp.

May 2018 - Present (7 years 4 months)

Transformed the video content strategy, producing impactful ads, tutorials, AMAs, and platform videos. Significantly elevated the brand's online presence, user engagement, and industry credibility.

Content Strategy Digital Advertising Content Creation Brand Awareness User Engagement Online Presence Cryptocurrency Fintech Video Editing Marketing Strategy

Creative Manager

IMC Group

Jun 2016 - Present (9 years 3 months)

Directed the Creative Department for IMC Group, overseeing the development of online, offline, and broadcast content for four major TV channels. Managed and mentored a multi-media team of 16 creative professionals, ensuring smooth execution and high creative standards.

Creative Direction Content Development Team Management Broadcasting Content Localization Project Management

Education

Degrees, certifications, and relevant coursework

Vancouver Film School

Diploma, Film Production

Completed a comprehensive program in film production, gaining expertise in various aspects of filmmaking. Developed skills in directing, producing, and post-production techniques.

RMIT University

Bachelor's degree, Multimedia Design

Studied Multimedia Design, focusing on the integration of various media forms. Gained knowledge in design principles, digital media creation, and interactive experiences.