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Nhi Lưu

@virgoluu

Fractional Marketing Lead & Growth Strategist. I build lean marketing systems, drive full-funnel acquisition, and scale revenue.

Vietnam

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What I'm looking for

I'm seeking a fractional or strategic marketing lead role where I can build lean growth architectures, optimize media and operations, and drive measurable bottom-line results.

I've built growth systems across agencies, healthcare, FMCG, real estate, and creator platforms for more than 12 years. I currently co-found YBN Global Network, shaping strategy, go-to-market policies, and operations for a distributed network of 30+ creators.

At YBN, I built creator acquisition funnels, onboarding playbooks, and KPI systems that reduced activation cycles from several weeks to under five days. I partner with the Founder to uncover digital monetization opportunities and improve cross-border resource allocation.

As Managing Director at LEAP Content, I grew a two-person bootstrap into a 10-person multidisciplinary agency serving 10+ concurrent SME accounts. I led P&L, cash flow, budgets, and client acquisition, helping the agency reach roughly VND 3B in peak annual revenue while retaining an enterprise client for two uninterrupted years.

I've also led full-funnel media strategy and campaign execution for healthcare and enterprise brands including AIH International Hospital, Pocari Sweat, Vingroup, and Novaland. My work has won a VND 4B healthcare pitch, increased patient consultation leads by 20% year over year, and doubled Pocari Sweat Run participation on a lean digital budget.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder | Marketing & Operations

Current

YBN Global Network

Jan 2025 - Present (1 year 8 months)

Architected business strategy, operational roadmaps, and go-to-market policies for a distributed ecosystem of 30+ creators across international markets. Established standardized creator acquisition funnels, onboarding playbooks, and KPI monitoring systems to resolve operational bottlenecks.

Creator Economy Operations SOP standardization Notion Google Sheets KPI Monitoring Cross Border Operations

Managing Director

LEAP Content

Jan 2021 - Dec 2024 (3 years 11 months)

Scaled a 2-person bootstrap into a 10-person multidisciplinary agency, delivering integrated digital strategies for 10+ concurrent SME accounts. Directed agency P&L, cash flow, and campaign-level budgets, generating ~VND 3B in annual revenue at peak.

Digital Marketing P&L management Business Development Client Acquisition Notion Google Workspace SOP standardization

Assistant Media Manager & Media Planner

BrandUp

Jan 2022 - Dec 2023 (1 year 11 months)

Formulated full-funnel media strategies, audience segmentation, and channel budget allocations for premier healthcare accounts. Managed end-to-end media campaign execution, dynamic ad reallocations, and conversion optimization to ensure optimal ROAS and CAC efficiency.

Media Planning Full funnel strategy Audience Segmentation Budget allocation ROAS optimization CAC Optimization Campaign Execution

Senior Media Planner

MAC Media

Jan 2017 - Dec 2021 (4 years 11 months)

Managed tactical and annual digital media investments ranging from VND 1B to 3B per campaign across Real Estate, FMCG, F&B, and Financial Services. Led media planning, channel allocation, and reporting for enterprise accounts including Pocari Sweat, Vingroup, and Novaland.

Media Planning Channel Allocation Telemetry Digital Media Budget Management

Content Strategist & Copywriter

Vero IMC Vietnam & Cobalt Communication

Jan 2014 - Dec 2017 (3 years 11 months)

Developed integrated social content strategies, PR articles, and creative copy for leading consumer brands including Nok Air, Viber, DHG Pharma, V.Rohto, Urgo, Barbie, and Hot Wheels.

Content Strategy Copywriting Social Media PR Brand Communications