Nhi Lưu

I am a Data-driven Growth & Media Strategist with 12+ years of hands-on experience bridging full-funnel media architecture, disciplined budget allocation, and scalable marketing operations. Over my career, I have managed 100+ multi-channel campaigns and partnered with 50+ enterprise and SME clients across Healthcare, Wellness, FMCG, Real Estate, and Creator Platforms.

Currently, I serve as Co-Founder & Operations Lead at YBN Global Network, where I architected standardized acquisition funnels, async operational infrastructure (Notion & Google Workspace), and monetization frameworks for a distributed network of 30+ creators across international markets—reducing onboarding cycle times from weeks to under 5 days.

Previously, as Managing Director & Growth Lead at LEAP Content, I bootstrapped a multidisciplinary agency from 2 founders to a 10-person team, governing P&L, media execution, and delivery SOPs to achieve ~VND 3B in peak turnover while maintaining long-term retainers with global brands like Rijk Zwaan.

Earlier in my career, I formulated full-funnel media models and competitive pitch strategies at BrandUp and MAC Media:

- Won the marquee VND 4B ($170K USD) healthcare pitch for AIH International Hospital against tier-1 agency contenders.

- Delivered +20% YoY deduplicated patient leads through cross-source attribution tracking.

- Doubled Pocari Sweat Run participants (+100% YoY to 7,000+ runners) on a lean VND 750M digital budget with zero overspend.

Core Systems & Competencies:

- Growth & Media: Full-Funnel Media Architecture, Customer Acquisition (CAC/ROAS), Telemetry & Attribution Tracking.

- Operations: Asynchronous Workflows, SOPs, Creator Playbooks, Distributed Team Governance.

- Tools: GA4, Meta Ads Manager, Google Ads, TikTok Ads, Notion, Google Workspace.