I'm looking for a role where I can build or scale commercial and marketing functions from zero, run P&L accountability, and deliver measurable growth using diagnostic-first consulting, consumer insight, and disciplined investment prioritization. Open to fully remote roles globally and relocation to Europe.
Looking for a job
Maya Shishniashvili
@mayashishniashvili
Commercial & marketing leader driving measurable revenue growth through consumer insight, disciplined investment, and diagnostic-first strategy.
GeorgiaWhat I'm looking for
Senior marketing and commercial leader with 20+ years of experience across market research, consumer insights, brand strategy, omnichannel marketing, and go-to-market execution. Founded Innova Management Consulting, delivering 300+ engagements for FMCG, retail, hospitality, banking, and media clients across Georgia and the wider region.
Core strengths: translating consumer research into commercial strategy, building marketing functions from zero, managing multi-market operations, and driving measurable revenue growth.
At Georgian Rugby Union, built the entire commercial and marketing infrastructure from scratch — achieving 200% ticket revenue growth, 40% sponsorship growth, and 25% reduction in customer acquisition cost through research-led, data-driven decision making.
EY-trained analytical foundation. Fluent in Georgian, English, and Russian. Based in Tbilisi, Georgia — open to fully remote roles and relocation to Europe.
Actively integrating AI tools into daily marketing and research practice. Looking for senior roles where strategic thinking, market insight, and commercial execution create real business impact.
Experience
Work history, roles, and key accomplishments
GU
Current
Commercial Director
Georgian Rugby Union
Nov 2023 - Present (2 years 7 months)
Built the commercial and marketing function from zero, managing a 60M GEL annual budget and driving revenue strategy through investment prioritization, consumer research, agency management, and sponsorship activation. Achieved 25% lower customer acquisition cost, 40% sponsorship revenue growth, 200% ticket revenue growth, and 30% merchandise growth year-on-year.
IC
Founder & Managing Partner
Innova Management Consulting
Jan 2007 - Jan 2024 (17 years)
Founded and scaled a consulting firm delivering 300+ engagements across FMCG, retail, hospitality, banking, and media. Core service lines: market research, consumer insights, marketing strategy, and go-to-market planning. Led a 5-year USAID-funded program across 12 regional media outlets. Managed a 25-person team. Won first place at the Gabriel Al-Salem International Consulting Competition.
EG
Head of Marketing
Expo Georgia
Jun 2012 - Sep 2014 (2 years 3 months)
Established the marketing function and led commercial repositioning for Georgia’s largest exhibition centre, modernizing commercial channels and launching new product development. Delivered 100% revenue growth through market analysis-driven repositioning.
FT
Invited Lecturer
Free University of Tbilisi
Sep 2002 - Jun 2011 (8 years 9 months)
Delivered undergraduate instruction in Operations Management and Business Management for nine years as a practitioner-led academic. Covered core operations and business management topics through ongoing teaching and course delivery.
Provided financial analysis, audit, and business advisory work, building advanced financial modelling skills used across subsequent roles. Advanced to Manager within three years and represented clients in negotiations with banks and institutional investors.
Education
Degrees, certifications, and relevant coursework
FT
Free University of Tbilisi
Master of Business Administration, Strategic Management
2001 - 2003
Grade: 3.9
Activities and societies: -
Earned an MBA in Strategic Management from the Free University of Tbilisi (2001–2003).
FT
Free University of Tbilisi
Bachelor of Business Administration, Business Administration
1996 - 2000
Earned a BBA in Business Administration from the Free University of Tbilisi (1996–2000).
Availability
Looking for a job
Location
GeorgiaAuthorized to work in
Salary expectations
60k-90k USD
Social media
Job categories
Skills
Marketing StrategyCluster & Country Marketing StrategyInvestment PrioritizationROIGo To Market PlanningCo Op Marketing FundsClient Needs DiagnosticBusiness Model CanvasPorter’S Five ForcesValue added ServicesCardholder Engagement ProgramsAgency BriefingSponsorship Measurementconsumer behaviorCompetitor ResearchTrend AnalysisSegment MarketingStrategic RecommendationsP L OwnershipBudget PlanningRevenue ForecastingFinancial ModellingKPI Designperformance reportingAdvanced ExcelPower BIOdooMS Office SuiteExpoGmailObjectivePorterRoot Cause
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