Arseniy Zakharov

1. Built end-to-end automated webinar and seminar funnels in GoHighLevel, covering landing pages, messaging, registration workflows, lead nurturing, follow-up sequences, and CRM automations.

2. Conducted a cross-functional marketing and CRM audit covering acquisition channels, lead quality, customer data, targeting, lead-management processes, and internal workflows; identified operational gaps an

1. Conducted market and content audit across existing website pages, identifying structural gaps, outdated content, and weak SEO coverage, resulting in a 40%+ expansion of optimized content structure and improved information clarity.

2. Redesigned website architecture and implemented SEO-focused content strategy (keyword targeting, page restructuring, and new landing sections), increasing organic

1. Built and managed GTM pipelines for Oslo Business Forum, GITEX Europe, and AI Week Frankfurt, driving C-level engagement and increasing lead engagement by 30%.

2. Designed and executed segmented email campaigns with A/B testing, achieving an 86% open rate and 35% CTR while increasing qualified lead generation.

3. Conducted market research across fintech, IT, consulting, and real estate sect

1. Founded and grew an online education venture from concept to 100+ active students, leading business development, marketing strategy, customer acquisition, and operational execution.

2. Designed and scaled a multi-platform content and personal branding system across Instagram, Telegram, YouTube, and TikTok, driving inbound student acquisition and organic recruitment of educators while strength

1. Executed sector-specific GTM initiatives across finance and technology consulting offerings, improving lead quality and contributing to a 22% increase in qualified inbound inquiries.

2. Drove SEO optimization and A/B testing of website structure and messaging, supporting full website restructuring that increased organic visibility and led to a 15% engagement uplift across key acquisition touc

Organised and promoted large-scale themed events, boosting attendance by nearly 30% through targeted social media campaigns. Strengthened brand visibility via creative collaborations on Instagram and TikTok, growing the bar’s audience and revenue within the first quarter. Introduced a loyalty programme that increased repeat visits and built a strong community around the venue.

Managed customer relations and coordinated travel partnerships, helping clients save on average 10% per trip. Increased website traffic by 43% through Google Analytics and Ads, converting over a quarter of visitors into paying customers. Worked closely with designers to modernise the website and improve user flow, reducing bounce rate by 35% and strengthening overall brand presence online.

Worked as Marketing Assistant at SDM-Bank (PJSC) .

Jan 2025

Jul 2024

Jul 2024

Jul 2024

Jun 2024

Faculty of Economics & Business Administration

Relevant Courses: Strategic Marketing Analytics for Digital Businesses , Blockchain Technology and Applications , Consumer Behaviour, Brand Management , Product Development and Design.

Thesis Title: Effects of influencer endorsements in SOME and the moderating effect of independence

Relevant Courses: Management and Organization, International Marketing, Corporate Finance, Introduction to Business Law, Cross-cultural Management

Thesis Title: Monetization of PC gaming platforms

Scholarship: Stependium Hungaricum