Open to opportunities

Giorgi Abzhandadze

@giorgiabzhandadze

Marketing leader across fintech, iGaming, and crypto - building B2B and B2C brands, GTM systems, and scalable product narratives.

Georgia

Message

What I'm looking for

I’m looking to lead growth in igaming/fintech/crypto where my CMO-level brand, GTM, and KPI discipline can align product and communication—scaling campaigns, narratives, and performance through measurable ROI and LTV.

I’m a Chief Marketing Officer focused on fintech, iGaming, and crypto—building B2B and B2C brands, GTM systems, and scalable product narratives. I lead brand architecture and positioning, then translate that into launch strategy, market expansion, and institutional communication.

Across roles including Fintech Infrastructure across Payments, Crypto, and Regulated Finance, I’ve aligned product, brand, and growth into unified systems that strengthen competitive positioning. I’ve built KPI frameworks around ROI and LTV growth, and scaled communication from MVP stages to measurable market momentum.

I also bring hands-on execution and training: leading social and search paid campaigns, shaping content marketing strategy, and driving growth through digital activation and acquisition. From exhibitions and activations to company-wide rebranding, I’m committed to turning creative direction into operational performance.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Relativ Tech

Aug 2025 - Present (10 months)

- Leading brand architecture, positioning, and GTM across fintech verticals;
- Defining ecosystem narrative across payments and digital assets;
- Driving launch strategy, market expansion, and institutional communication;
- Aligning product, brand, and growth into a unified, scalable system.

Brand Strategy Brand Architecture GTM Strategy Naming Communications Strategy

Current

Strategic Marketing Advisor

Current

Lambda Gaming

Dec 2025 - Present (6 months)

- Advising on GTM and global positioning of Avion Supersonic;
- Leading creative direction for exhibitions and activations;
- Supporting international growth, partnerships, and distribution.

Brand Strategy GTM Strategy Creative Strategy Content Strategy Communications Strategy B2B B2B Marketing Exhibition Management LinkedIn marketing Digital Marketing SEO

Chief Marketing Officer

Bitanica

Apr 2023 - Aug 2025 (2 years 4 months)

- Built business and communication strategy from MVP to scale;
- Launched Telegram-based growth product driving acquisition and engagement;
- Established KPI system focused on ROI and LTV growth;
- Strengthened positioning in a competitive crypto market.

Brand Strategy Go To Market (GTM)Communication Strategy KPIs ROI LTV Crypto Marketing Narrative Building Digital Marketing Performance Marketing Performance Optimization Telegram Marketing KOL Relationship Management SEO SEO Strategy Digital Marketing Strategy

Chief Marketing Officer

Lambda Gaming

Mar 2022 - May 2025 (3 years 2 months)

- Led company-wide communication strategy and rebranding;
- Scaled brand voice across products and experience;
- Drove international presence across exhibitions and festivals.

Rebranding Strategy Communication Strategy Brand Voice Development Product Marketing Creative Brand Direction International Marketing Exhibitions Festival Marketing SEO GTM Strategy

Head of Digital Communications

EVEX Medial Corporation

Aug 2018 - Dec 2021 (3 years 4 months)

- Built digital strategy across 20+ social channels and 10+ web platforms;
- Managed $1M+ annual budget for medical tourism marketing;
- Led major internal and external communication projects for 10K staff.

Digital Strategy Social Media Management Web Platform Budget Management Marketing Analytics Campaign Management Medical Tourism Marketing SEO SEO Strategy SEO Optimization Digital Marketing Digital Advertising Google Ads Google Tag Manager Google Search Console SEMrush Ahrefs

Digital Marketing Manager

Crocobet

Mar 2018 - Jun 2019 (1 year 3 months)

- Developed the company’s content marketing strategy;
- Ran paid campaigns across social and search;
- Managed promotions, funnels, and landing page messaging.