Open to opportunities

Akaki Goginashvili

@akakigoginashvili

Marketing leader driving revenue growth through data-driven strategy, brand positioning, and integrated go-to-market execution.

Georgia

Message

What I'm looking for

I’m looking for a leadership role where I can combine strategic marketing, business development, and data-driven execution—building cross-functional synergy, owning budgets and KPIs, and driving measurable revenue growth in a high-accountability environment.

I lead strategic marketing with end-to-end responsibility for translating business objectives and commercial priorities into performance-focused execution. In my current role as Head ofMarketing, I drive integrated brand planning across an automotive portfolio, maintaining budget discipline and clear leadership reporting.

Previously, as Head ofBusiness Development & Marketing at Euro Marine Group | Lazzara Yachts, I led global business development and marketing strategy—overseeing sales, brand, and digital initiatives across international markets. I strengthened market positioning and expansion through cross-functional alignment (sales, marketing, communications, IT), built strategic partnerships and investor relations, and managed integrated campaigns across SEO, Google Ads, CRM, social media, and PR.

I bring a consistent, data-driven approach to growth: setting KPI oversight, guiding go-to-market effectiveness, and improving operational efficiency through process and digital transformation. From international sales and corporate sales roles to marketing leadership, I focus on building strong customer engagement and delivering measurable commercial performance.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

SENA Auto Group

Jan 2026 - Present (5 months)

Led the strategic marketing function across the company’s automotive brand portfolio, aligning marketing plans to business objectives and stock priorities. Owned budget discipline, cross-functional campaign execution, and regular brand performance reporting to leadership.

Strategic Marketing Planning Brand Management Go To Market Strategy Budgeting and forecasting Sales Enablement Cross Functional Collaboration Agency Management Marketing Analytics Campaign Execution performance reporting

Head of Business Dev & Marketing

Euro Marine Group

Mar 2018 - Dec 2024 (6 years 9 months)

Directed global business development and marketing strategy for Euro Marine Group and its Lazzara Yachts brand, supporting international expansion and sales growth. Led cross-functional teams across sales, marketing, communications, and IT, and oversaw integrated digital and CRM-driven campaigns.

Business Development Market Expansion Strategic Partnerships Investor Relations Digital Marketing Strategy CRM Marketing Analytics

International Sales Manager

SHILDA Winery

Mar 2017 - Feb 2018 (11 months)

Developed and executed export sales strategies to grow revenue and expand into new markets. Managed international clients and distributors, negotiated contracts, and represented the company at exhibitions to increase brand visibility.

Sales Strategy Market Research Negotiation Distributor Management Contract Management Competitive Analysis Exhibition And Event Representation

Corporate Sales Manager

JSC Panex

Sep 2016 - Mar 2017 (6 months)

Built and executed sales strategies to expand the corporate client base and increase revenue. Managed long-term corporate relationships, analyzed market trends, and led negotiations and contracts aligned to company standards.

Corporate Sales Key Account Management Market Analysis Sales Strategy Contract Negotiation Budgeting and forecasting Client Retention Partnership Building

Marketing & International Projects

Tsereteli Wine & Spirits

Sep 2015 - Sep 2016 (1 year)

Planned and executed integrated marketing strategies to increase brand awareness and sales locally and internationally. Managed market entry research, partnership development, regulatory compliance, and campaign budgeting to strengthen brand engagement and loyalty.

Integrated Marketing Campaigns Market Research International Partnerships Regulatory Compliance Campaign Budgets Customer Engagement

Project Development Manager

Rural Communities Development Agency

Jun 2014 - Jun 2015 (1 year)

Supported a regional project across three municipalities in the Mtskheta-Mtianeti region focused on sustainable economic development of non-timber forest products. Helped small farmers and cooperatives improve collection, processing, and commercialization, and built marketing channels to increase competitiveness.

Project Management Sustainable Development NTFP Commercialization Capacity Building Program Coordination

International Marketing & Sales Intern

Mega-P

Jan 2014 - Jun 2014 (5 months)

Conducted market analysis to identify growth opportunities and strategic challenges across target regions and industries. Produced reports to support market entry strategy and assessed export logistics and trade compliance requirements to optimize operations.

Market Research Customer Segmentation Competitive Analysis Market Entry Strategy Trade Compliance Report Writing Data Analysis

International Marketing Intern

Hidden Eye

Sep 2013 - Dec 2013 (3 months)

Researched industry trends, customer profiles, and the competitive landscape to identify new business opportunities. Created recommendation-focused reports and supported sales and marketing teams with customer acquisition campaign development.

Industry Research Competitive Analysis Customer Acquisition Presentation Development Strategic Recommendations

New Product Development Intern

Liko-R

Jan 2013 - Jun 2013 (5 months)

Supported ideation sessions and workshops for new product concepts and validated them using market research and customer feedback. Coordinated with engineering, design, and production teams and contributed to go-to-market planning and campaign effectiveness evaluation.

Market Research Customer Feedback Analysis Go To Market Planning Cross Functional Collaboration Project Planning Competitive Analysis

Product Development & Marketing Intern

CAPS! Chocolate

Sep 2012 - Dec 2012 (3 months)

Developed and executed a market entry strategy that integrated the brand into the Rimi retail network across Lithuania, Latvia, and Estonia. Led product development initiatives including packaging innovation and value-based pricing, and supported customer acquisition and loyalty through targeted promotions.

Market Entry Strategy Retail Integration Support Product Development Pricing Strategy Customer Acquisition Loyalty Strategy Competitive Analysis Performance Tracking

Education

Degrees, certifications, and relevant coursework

EM Normandie Business School

MSc, Cross-Cultural Marketing, Management & Negotiations

2014 -

Internationally oriented MSc program combining management, marketing, and sales disciplines in a multicultural learning environment. Features Business Challenges and Junior Consulting Projects and includes partner networking opportunities.

RISEBA Riga International School of Economics and Business Administration

MBA, International Business

2013 -

MBA focused on management, marketing, and innovation, building critical thinking and leadership for an international setting. Uses a theory-and-practice model with real business projects and notes collaboration with international institutions for global exposure.

International Black Sea University

BBA, Business Administration

2010 -

BBA program teaching modern management, marketing, and core business principles. Integrates academic education with practical experience across public, private, and non-governmental sectors.