Looking for a job

Mayara Arend

@mayaraarend

Marketing leader blending strategy, data, and automation to drive growth through creative systems and AI-powered insights.

Brazil

Message

What I'm looking for

I seek senior marketing or paid-media leadership roles (Director/CMO) in fast-paced, international companies that value data-driven growth, innovation and team development.

I bring over a decade of experience in marketing leadership roles, having managed large-scale digital campaigns, analytics, and strategy across multiple industries.

My background includes building marketing departments from the ground up, overseeing media planning and performance for multimillion-dollar budgets, and leading data-driven growth initiatives.

Beyond marketing, I’m highly experienced in process automation and data workflows using n8n, Google Sheets, BigQuery, and API integrations — from CRM automations to AI-assisted lead qualification systems. I also have experience as a Search Engine Evaluator and AI training contributor, which gave me a deep understanding of information relevance, content quality, and how AI systems learn and respond — skills I often apply in marketing optimisation and user-journey design.

Overall, I combine a strategic marketing mindset with technical fluency, allowing me to contribute both creatively and operationally to diverse projects involving growth, data, and automation.

Experience

Work history, roles, and key accomplishments

Current

Deputy CMO

Current

One Tribe

Jan 2024 - Present (1 year 10 months)

Act as right-hand to the Fractional CMO, providing strategic support, managing projects, and overseeing day-to-day marketing operations to ensure timely, on-budget execution of marketing strategy.

Marketing Strategy Paid Media Team Leadership Campaign Management Performance Analysis Project Management Budgeting Marketing Operations

Digital Marketing Manager

One Tribe

Jun 2022 - Jan 2024 (1 year 7 months)

Managed integrated digital media strategy including paid media, SEO, email marketing and automation to drive lead acquisition and market education on carbon footprint reduction.

Paid Media SEO Email Marketing Marketing Automation Analytics Campaign Strategy Content Planning

Marketing Director

Revizia & Opt.Doc

Jan 2020 - Sep 2022 (2 years 8 months)

Built marketing departments for startups, leading team formation, process design, strategic planning and executing media, landing pages and automation to prepare companies for investors.

Team Building Process Design Strategic Planning Paid Media Landing Pages Marketing Automation UX collaboration

Media & Data Manager

BRA Digital

Sep 2009 - Dec 2019 (10 years 3 months)

Founded and led paid media and BI teams, defining tools, processes and training while planning and reporting media strategies for national and LATAM clients including Stihl and Harman/JBL.

Media Planning Programmatic Google Ads BIツール Reporting

Education

Degrees, certifications, and relevant coursework

PUC-RS

Master of Business Administration, Marketing, Branding and Growth

Activities and societies: Awards: Top of Media 2018; Top of Marketing ADVB 2018 (2 categories + Gold); FTEC - Colunistas do Sul 2018 (2 categories - silver and bronze).

Completed an MBA in Marketing, Branding and Growth with graduation in May 2022.