Eduardo Torres

Led full-stack marketing across content, email, paid media, SEO, and video to drive lead generation and user acquisition, improving campaign conversion and organic visibility through data-driven optimization.

Provided social media and paid-media consulting that generated a 50% sales increase for a finance client and sold digital products that produced 30+ testimonials from a sub-2k follower account.

Designed and executed marketing strategies and email funnels for infoproducts, coached marketing mentors to improve student retention, and wrote persuasive sales copy to increase program conversions.

Drove user acquisition in Brazil, increasing sign-ups by 361%, active traders by 91%, and revenue by 99%; led local partnerships, events, and influencer programs to expand market presence.

Managed paid traffic and communication strategies, led a small team to generate 10k+ leads, and oversaw CRM, website, and campaign analytics to sustain revenue growth.

Completed a short certificate course on Facebook and Instagram advertising, learning best practices to create, analyze, and optimize Meta campaigns.

Completed the Google Analytics Certificate program to gain proficiency in analytics implementation, reporting, and campaign measurement.

Earned a Certification in Digital Persuasion focused on psychological frameworks to understand user behavior and increase conversion through persuasive copy and design.

Completed a Copywriting Mastery certification teaching persuasive messaging techniques and methods to influence buying emotions and improve sales copy effectiveness.

Completed a Bachelor's degree in Social Communication with a focus on Publicity and Propaganda, covering advertising, marketing, and communication strategies.