At Tyson Foods, I track in-market innovation, identify white spaces using POS data and Copilot, and communicate weekly performance insights to business units and leadership.
I forecast innovation items and platforms at the customer level to quantify opportunity and production capacity needs. I also built an automated machine-learning forecasting app in Python to improve forecast accuracy.
Previously at Danone North America, I supported its $2.0B+ yogurt business across 10+ brands with real-time category, enterprise, brand, and competitive intelligence. I used POS, media, panel, social listening, search, and industry data to assess business drivers, forecast growth, and identify share-gaining tactics.
My background also includes market research at the Wisconsin School of Business and leading the Beloit International Film Festival, where I managed budgets, marketing, staff, sponsorships, and community programming.
