At NielsenIQ, I lead consultative partnerships with CPG clients, using syndicated data to shape pricing, assortment, innovation, and competitive recommendations. I present tailored insights to executive stakeholders and support account growth through consultative upselling and strategic account planning.
At Catalina, I managed shopper campaign strategy and insights for PepsiCo. I translated POS, loyalty card, and third-party data into audience segmentation and campaign performance analysis.
Earlier, I supported revenue forecasting and supply optimization as an Operations Analyst at Groupon, and developed tax reporting models and fixed-income portfolio analysis as a Financial Analyst at US Bank.
