Open to opportunities

Sofia User

@sofiauser13

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Marketing Specialist focused on social media, influencer marketing, and campaign performance.

Italy

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What I'm looking for

I’m looking for a marketing role where I can own digital and social media strategy, publish content, run Meta/Google Ads, strengthen SEO copywriting, and coordinate influencer and event campaigns—turning analytics into better performance and stronger engagement.

I’m a Marketing Specialist with hands-on experience managing editorial plans, creating and publishing content, and running social media and advertising campaigns across Meta and other digital channels. I’ve coordinated influencer marketing, supported PR activities, and organized events while keeping a strong focus on brand consistency and audience engagement.

From Shopify/WordPress content updates to newsletter campaigns and SEO copywriting, I enjoy connecting strategy to execution. I bring a practical toolkit—Canva, Photoshop, video editing, Google Ads/Analytics, and reporting—to improve performance through content, optimization, and careful coordination with stakeholders.

Experience

Work history, roles, and key accomplishments

Social media manager and Content creator

Plant Cafe Seoul

Mar 2025 - May 2026 (1 year 2 months)

Defined and managed editorial plans and social media campaigns, creating and publishing content across multiple social platforms. Planned influencer collaborations, organized events, and developed Meta content and advertising campaigns with SEO copywriting.

Editorial Planning Social Media Campaigns Content Creation Influencer Marketing Influencer Collaboration Event Organization Meta Campaigns Advertising Campaign Development Copywriting SEO Copywriting

Marketing manager

Planted

Jan 2024 - Dec 2024 (11 months)

Created and coordinated marketing materials and Italy social media content. Managed Meta and Google advertising campaigns, influencer relationships, newsletter campaigns, PR coordination, and e-commerce/customer care activities.

Social Media Coordination Meta Campaigns Content Management Customer Care Management Marketing Activations Partnerships Event Coordination

Social media manager

La Madia Travelfood

Sep 2021 - Dec 2023 (2 years 3 months)

Managed restaurant and hospitality social media profiles, including editorial plans, posting/scheduling, and reporting on social insights. Handled website content updates and managed Meta and Google advertising campaigns, supported customer communications, and created SEO-optimized content and videos.

Copywriter

MZDS Design Studio

Jan 2021 - Apr 2021 (3 months)

Applied SEO copywriting techniques to write and optimize website articles in the tourism and interior design sectors. Wrote and optimized copy for Italian social media content.

SEO Copywriting Website Optimization Copywriting Content Optimization

Education

Degrees, certifications, and relevant coursework

University of Bologna

Master’s degree, Communication, Management and Digital Media

2021 - 2023

Grade: 110

Activities and societies: Collaborated with a startup to develop a communication plan for the launch of a new service.

Master’s degree in Communication, Management and Digital Media. Developed skills in digital marketing, project management, media planning, and reputation management, including collaboration on a communication plan for a startup service launch.

University of Bologna

Bachelor’s degree, Communication science

2018 - 2021

Grade: 110 cum laude

Activities and societies: Participated in an inter-university exchange with the University of San Marino and earned a double degree in Communication and Digital Media.

Bachelor’s degree in Communication science. Built skills in semiotics, visual communication, creative and business writing, and interpersonal communication, including an inter-university exchange between the University of Bologna and the University of San Marino for a double degree in Communication and Digital Media.