Matthias Dadason User
@matthiasdadasonuser
I am a strategic commercial leader driving sales, revenue growth and performance.
IcelandWhat I'm looking for
I am a strategic, multilingual commercial leader with a strong record in sales strategy, business development and performance management across Nordic and European markets.
At Booking.com I have led regional sales and service teams, managing product performance, revenue management and KPI-driven change across Benelux, Nordics and Baltics, and directly managed markets including Denmark, Iceland, Faroe Islands and Greenland. I have overseen more than 60 people across 13 countries and driven strategy execution, reporting and stakeholder engagement.
I combine advanced technical proficiency with CRM and analytics platforms (Salesforce, Tableau, SQL) and emerging AI tools to generate data-driven insights, coach high-performing teams, and improve partner outcomes. I hold a Master of Leadership and Management with a focus on project management and digital markets.
Experience
Work history, roles, and key accomplishments
BOProduct Performance Manager
Booking.com
Oct 2024 - Present (11 months)
Led performance of sales and service teams across Benelux, Nordics and Baltics (12 teams in 13 countries, 60+ people), driving product performance, target setting and revenue management while implementing KPI tracking and change management to improve results.
BOMarket Team Manager
Booking.com
Sep 2022 - Oct 2024 (2 years 1 month)
Managed sales and service teams in Denmark, Faroe Islands and Greenland, executing market strategy, leading hiring and team development, and improving reporting and analysis to boost market performance.
BOCountry Manager
Booking.com
Mar 2022 - Sep 2022 (6 months)
Managed the sales and service team in Iceland as primary country contact, leading strategy execution, hiring, reporting and analysis to drive revenue and partner performance.
BOAccount Manager
Booking.com
Sep 2019 - Mar 2022 (2 years 6 months)
Managed the largest accommodation partners in Iceland, supporting sales strategy, revenue management, content and hotel operations to optimize partner performance.
Education
Degrees, certifications, and relevant coursework
BUBifröst University
Master of Leadership and Management, Leadership and Management
2022 - 2024
Completed a Master's focused on project management, decision making, lean management, and leadership communication.
KCKEA Copenhagen
Bachelor Degree, Design & Business Entrepreneurship
2015 - 2017
Completed a Bachelor degree in Design & Business Entrepreneurship covering business, design, marketing, innovation, and project management.
KCKEA Copenhagen
Academy Profession Degree, Production Technology
2013 - 2015
Completed an Academy Profession Degree in Production Technology with a focus on production methods and applied technical skills.
MHMenntaskólinn við Hamrahlíð
High School Diploma - Matriculation Examination, Natural Sciences
2007 - 2011
Completed the Matriculation Examination with a focus on Natural Sciences.
Tech stack
Software and tools used professionally
Availability
Location
IcelandAuthorized to work in
Job categories
Skills
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