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Matteo Corbetta

@matteocorbetta

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Implementation Manager at OLIVER UK, improving marketing processes with Pencil AI.

United Kingdom

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What I'm looking for

I’m looking for work in fast-paced, constantly evolving environments where I can navigate ambiguity, enable teams, and create scalable, sustainable solutions by simplifying complex processes.

At OLIVER UK, I improved clients’ marketing processes as an Implementation Manager specialising in Pencil AI, bridging sales and operational teams. I supported legal disclosures and AI governance, SaaS platform set-up, resource management, and ROI measurement for social campaigns.

Previously at OLIVER UK, I managed ATL and BTL campaigns for global brands, including Reckitt’s Gaviscon “Go On” campaign, which delivered 23M impressions and a 1.25% brand lift. At H-FARM, I managed the marketing funnel for H-FARM College’s educational offer; I also host “100 Visioni” and co-founded Zebra Crossing Webzine.

Experience

Work history, roles, and key accomplishments

Implementation Manager

OLIVER UK (The Brandtech Group)

Dec 2025 - Jul 2026 (7 months)

Improved clients' marketing processes by bridging sales and operational teams, handling legal disclosure, SaaS platform setup, resource management, financial due diligence, and KPI setting for social campaigns via Pencil AI Pro.

Pencil AI SaaS Project Management Financial Due Diligence KPI Measurement ROI Analysis Legal Compliance AI Governance

Senior Project Manager/Account Director

OLIVER UK (The Brandtech Group)

Oct 2019 - Dec 2025 (6 years 2 months)

Developed successful ATL & BTL campaigns by managing teams of up to 20 professionals across multiple geographies, serving as a trusted advisor between clients and production/strategy teams. Achieved 23M impressions for Gaviscon campaign and 50% cost-per-asset drop via Pencil Pro adoption.

ATL BTL Campaign Management Team Leadership Project Tracking P&L management Financial Due Diligence Stakeholder Management Pencil Pro Jira Smartsheet Trello Miro

Social Media Project Manager

H-FARM

May 2016 - Aug 2019 (3 years 3 months)

Managed marketing funnel for H-FARM College's educational offer as part of a 15-person communication team, achieving significant YoY growth across social platforms and a 40% increase in student base over three years.

Social Media Marketing Marketing funnels Facebook Twitter Instagram LinkedIn Content Strategy Community Management

Social Media Manager & Marketing Executive

Various Clients

Jan 2012 - Jan 2016 (4 years)

Provided social media management and marketing executive services for multiple clients including EcateRec, Attiva Spa, Sprim Italia Srl, CRTLZAK Art & Design Studio, and Rai TV.

Social Media Management Marketing Strategy Client Management