Barbara Scevola

Directed multiple influencer marketing campaigns with budgets over £1M, overseeing sourcing, negotiation, execution and performance analysis while leading a team of 3 to deliver reporting and optimisations.

Sourced and managed large volumes of influencers across international campaigns, handled contracts and deliverables, and analysed results to apply optimisations that improved ROI.

Built the brand and social channels to 30k+ followers with a top video at 2.3M views, hired and managed a 25-person part-time team, and developed an SEO-optimised website achieving first-page Google results.

Directed a $1M influencer campaign across multiple markets, negotiated deliverables, ensured execution from outreach through reporting, and analysed performance to recommend ROI-improving optimisations.

Executed end-to-end influencer campaigns including sourcing, contracting and performance reporting while collaborating with internal teams to align campaigns with client growth objectives.

Completed a year-long merchandising and buying placement, spending nine months in Merchandising and three months in Buying to support category planning and supplier interactions.

Grade: High 2:1

Completed an MSc in Digital Marketing Strategy covering data analytics, e-commerce, digital design/UX and social media marketing; thesis examined AI's role in social media on Generation Z and Millennials.

Grade: 2:1

Activities and societies: Played for University of Bath first volleyball team; social secretary for University of Bath Volleyball Club 2017/18.

Completed a four-year BSc (Hons) Management degree including a one-year placement, focusing on business analytics, consumer psychology, marketing and finance.

Grade: 82.2%

Activities and societies: Won the Luxembourgish volleyball championship in 2014.

Earned the European Baccalaureate diploma with an overall average of 82.2%.