Open to opportunities

Paulo Roberto

@paulojunior1

Message

With over 8 years in digital media, I'm dedicated to overcoming challenges.

Brazil

Message

What I'm looking for

I seek a role that fosters innovation and collaboration, focusing on impactful programmatic media.

My focus is on optimizing media use and understanding its impact on data-driven decisions for clients' businesses.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Specialist

Current

AlmapBBDO

Jul 2022 - Present (2 years 11 months)

Led local and global multidisciplinary teams in programmatic projects, focusing on media planning, project feasibility, and client-facing presentations. Managed full funnel team operations and media procurement for high-profile clients including Cielo and Sony Entertainment.

Campaign Manager Media Planning Client Management Team Leadership Market Research Project Management Data Analysis

Programmatic Manager

Jellyfish Brazil

Nov 2021 - Apr 2024 (2 years 5 months)

Managed the entire sales funnel with a focus on performance campaigns. Implemented third-party measurement tools and optimized campaigns across various platforms including DV360 and Amazon DSP. Developed annual planning and conducted media audits for clients like Sanofi and Vivo.

DV360)Google Ads Campaign Optimization Performance Marketing B2B Marketing Data Presentation Team Management

Media Coordinator

iDTBWA

Dec 2020 - Nov 2021 (11 months)

Evaluated and optimized digital media plans with a focus on programmatic media. Provided technical assistance to clients and coordinated media vehicle hiring. Delivered in-house training on programmatic media tools and managed international special projects.

Google Ads Media Planning Technical Support Campaign Optimization Project Coordination Training Delivery

Senior Media Analyst

Jussi | The Business Agency

Oct 2019 - May 2020 (7 months)

Conducted media analysis for major brands, focusing on campaign performance and optimization. Collaborated with clients to enhance their digital media strategies and improve overall effectiveness.

Campaign Optimization Digital Strategy Performance Marketing Reporting Data Analysis Brand Management B2B Marketing Project Management

Junior Media Analyst

Adsplay

Oct 2018 - Oct 2019 (1 year)

Assisted in the analysis and optimization of media campaigns for various clients. Gained foundational experience in digital media strategies and performance metrics.