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Mateen Akhtar

@mateenakhtar

Ecommerce growth and CRO specialist at Worth Hills & Co, with Shopify case studies and a brand built to 3,000+ fulfilled orders.

India

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What I'm looking for

I'm looking for a full-time remote role, with openness to UK or Australia opportunities and GMT business-hour overlap.

At Worth Hills & Co, I built a CRO consultancy with audit frameworks, client reporting, and experiment workflows. I also produced two independent UK D2C case studies covering PDP UX, trust, mobile friction, and checkout.

At Blazync Technologies, I delivered 20+ CRO audits and contributed to 40+ tests across nine Shopify stores. One PLP discovery test achieved +3.47% ARPU and +1.93% CVR, with 26K+ projected monthly revenue impact.

I built Unjellic, a D2C jewellery brand, to 3,000+ fulfilled orders and Rs. 9L peak monthly revenue. Product, cart, and checkout optimisation reached a 3.8% peak conversion rate, while Klaviyo automations generated 25–35% of monthly revenue.

Experience

Work history, roles, and key accomplishments

Current

Founder | Ecommerce Growth & CRO Partner

Current

Worth Hills & Co

Aug 2026 - Present (2 months)

Built a CRO consultancy with defined audit frameworks, service offers, client reporting and experiment workflows. Produced two independent UK D2C case studies covering PDP UX, trust, mobile friction, checkout and prioritised test roadmaps.

CRO ECommerce Growth Audit Frameworks Client Reporting Experimental Workflows PDP Design Mobile Friction Checkout Optimization Testing Roadmap

Ecommerce Growth & CRO Specialist

Blazync Technologies

Oct 2025 - Aug 2026 (10 months)

Delivered 20+ CRO audits and contributed to 40+ A/B and split tests across 9 Shopify stores; prioritised opportunities using ICE. Analysed GA4 funnels, heatmaps and session recordings; developed hypotheses across PDP, PLP, cart, checkout and post-purchase journeys.

CRO A B Testing Split Testing Shopify ICE Prioritisation GA4 Heatmaps Session Recordings PDP LPP Add To Cart Optimization Checkout Optimization Post Purchase

Founder & Ecommerce Growth Lead

Unjellic

Feb 2023 - Oct 2025 (2 years 8 months)

Built a D2C jewellery brand to 3,000+ fulfilled orders and Rs. 9L peak monthly revenue across Shopify, Amazon, Myntra and Ajio. Optimised product pages, cart and checkout; achieved 3.8% peak conversion rate and 14.08× peak Meta Ads ROAS.