Open to opportunities

Deep Kotian

@deepkotian

Message

I’m a D2C growth marketer who scales revenue through SEO, CRO, CRM, and data.

India

Message

What I'm looking for

I’m looking for a D2C role where I can own SEO, CRO, and CRM end-to-end, use AI and analytics to cut waste, and collaborate cross-functionally to scale marketplace revenue with measurable, iterative improvements.

I’m a D2C growth marketer with 4+ years across SEO, CRO, marketplace strategy, and data-driven marketing. I translate complex data into actionable insights, from eliminating wasted ad spend to driving significant marketplace revenue growth. I focus on the intersection of SEO, CRO, branding, CRM, and AI-powered analysis, backed by a Mechanical Engineering background and systems thinking.

In my current role, I grow organic traffic via keyword research, content planning, on-page optimisation, and clustering. I run CRO audits to remove friction across key pages, and I’ve built automated reporting workflows using Google Apps Script and AI (including Claude) to speed up insight generation. I also helped deliver 77% YoY revenue growth on Walmart through data-driven PPC optimisation, and I built India marketplace channels from scratch—scaling to ₹8–9L monthly GMV.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing & E-commerce Associate

Current

Nuvo Aeon Diamond & Jewellery Pvt. Ltd.

Apr 2024 - Present (2 years 2 months)

Grew organic traffic by planning SEO content around keyword and cluster analysis, and improved key pages through CRO audits. Drove 77% YoY revenue growth on Walmart and built India marketplaces (Amazon, Flipkart, Myntra) from scratch to ₹8–9L monthly GMV via data-driven PPC and marketplace strategy.

SEO Strategy Keyword Research Google Apps Script Amazon PPC Marketplace Strategy

E-Commerce Growth & Operations

Cuddles For Cubs Pvt. Ltd.

Jun 2023 - Jan 2024 (7 months)

Led an end-to-end website revamp from audit and wireframes to launch, using Days of Inventory insights to guide stock prioritization. Improved marketplace execution by auditing payments/shipping, informing Meta/Google Ads targeting from operational data, and building WhatsApp marketing flows at healthy ROAS.

Conversion Optimization Days Of Inventory Analysis Marketplace Audits Meta Ads Google Ads WhatsApp Marketing Customer Research

Sr. Digital Strategist

Aromatan Pvt. Ltd.

Dec 2021 - Jun 2023 (1 year 6 months)

Built Klaviyo CRM from scratch (welcome, abandoned cart, cross-sell/upsell, lifecycle, post-purchase) and delivered 5–10% monthly sales uplift through AOV optimization. Conducted Shopify data analysis and CRO audits to drive measurable conversion improvements, and contributed to full website redesign planning.

Klaviyo Email Marketing Content Strategy