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Aayushi Singhal

@aayushisinghal

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Product/UI-UX Designer specializing in e-commerce UX and CRO through research-led optimization.

India

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What I'm looking for

I’m looking to grow as a Product/UI-UX Designer in e-commerce, partnering with analytics and research to run A/B tests, improve PDP/checkout experiences, and deliver measurable CRO wins in a collaborative, experiment-driven team.

I’m a Product / UI-UX Designer focused on e-commerce and CRO, translating user behavior and data into measurable conversion growth. At Yoho Lifestyle, I led UX and conversion optimization across PDPs, collection pages, and checkout flows using continuous A/B testing, analytics, and research.

I’ve driven results like a 40% conversion lift by redesigning PDP image layout to a full-width (Amazon-style) experience, plus 15% improvements with sticky ATC + CTA repositioning and 10–15% drop-off reduction through optimized “Buy Now” and prefilled user data. I also improved conversions by 15–20% via review repositioning and launched a pincode availability widget to increase PDP conversions.

Experience

Work history, roles, and key accomplishments

Product & UI/UX Designer

Yoho Lifestyle

Jan 2025 - Nov 2025 (10 months)

Led UX and conversion optimization for a high-traffic D2C e-commerce platform, improving PDPs, collection pages, and checkout flows using A/B testing and UX experiments. Redesigns and features such as full-width PDP image layout (Amazon-style), sticky ATC/CTA, and optimized checkout drove a 40% PDP conversion lift and reduced checkout drop-off by 10–15%.

UX Design Conversion Rate Optimization (CRO)A B Testing User Research E commerce Design PDP Optimization Collection Page Optimization Checkout Optimization Wireframing Prototyping Figma Microsoft Clarity Funnel Analysis Analytics

UI/UX Intern

DevNbrand

Nov 2024 - Dec 2024 (1 month)

Worked on UI/UX design to improve navigation and overall user experience for Shopify (Frontend & Admin). Used analytics and analysis tools to support product UX improvements.

UI UX Design Navigation Shopify Frontend Google Analytics Microsoft Clarity Google Sheets Adobe XD

Graphic Design Intern

The Kind Citizen

Aug 2024 - Nov 2024 (3 months)

Created social media creatives and visual assets to strengthen brand storytelling and audience engagement. Supported marketing efforts through design-focused content creation.

Graphic Design Social Media Creative Visual Asset Creation Brand storytelling Audience Engagement

Social Media Manager

Primsy India

Aug 2023 - Oct 2023 (2 months)

Designed social media creatives and ran ads to improve engagement using performance insights. Managed content and campaign execution to drive audience outcomes.

Social Media Marketing Social Media Creative Campaigns Performance Insights Audience Engagement

Founder & Marketing Head

Sweet Affair

Jan 2017 - Jun 2023 (6 years 5 months)

Built and scaled a home bakery by leading product creation, branding, customer experience, and daily operations. Managed end-to-end growth and delivery of bakery offerings.

Branding Customer Experience Operations Management Marketing Leadership