mason schroder

Worked as Forward Deployed Lifecycle Engineer at Hightouch.

Lead product strategy and execution for core platform helping B2B SaaS companies drive product adoption. Previously enjoyed Chameleon as a customer at Segment/Twilio, bringing firsthand user perspective to product decisions. Adopted AI workflows for prototyping and shipping production code.

• Established systematic feedback process integrating customer success input, user research, and usage data

Worked as Head of Growth at Chameleon.

• Designed and executed data-driven scale onboarding campaigns across email, in-app, and webinar channels, resulting in increased customer health and product adoption for segmented audiences.
• Orchestrated targeted intervention campaigns for at-risk accounts, leading to a 25% year-over-year improvement in CSM interventions and reduced customer churn.
• Collaborated closely with UX research to gat

• Developed and executed comprehensive scale onboarding, activation, and adoption strategies for a $300M ARR customer portfolio, resulting in increased customer retention and satisfaction.
• Designed and implemented personalized, data-driven scale onboarding campaigns that significantly enhanced customer engagement and retention rates, boasting 55% open rates on average.
• Created in-app CSAT surv

Responsible for building trust with our customers, gathering feedback, and defining functional requirements for Switchback, a B2B data-sharing platform for independent outdoor retailers and brands including Patagonia, The North Face, and Osprey.
• Built strong customer relationships, using insights to prioritize product requirements for a B2B data-sharing platform.
• Aligned roadmap initiatives wi

Consulted business owners and marketing teams through design and web development. Projects include:
• Design, develop, and provide hosting for marketing websites for various clients
• Freelance for SaaS company, FiveStars
• Redesigned Roto Pass Daily website for ESPN analyst Matthew Barry
• Designed over 50 digital campaigns for ecommerce brand Stephen David Leonard

Created and developed a sought-after wedding photography brand, managed all aspects of
business operations including marketing, sales, and production.
• Optimized sales process to increase visitor conversion and produce 200+ qualified leads/year
• Designed & iterated on brand website to drive increased traffic through SEO & social media
• Grew annual revenue 5X in the first 3 years of business wit

Consulted owner through the redesign of a community-focused advertising platform in the wedding industry, The Wedding Standard.
• Grew membership revenue 3X within 6 months of launching optimized web platform
• Developed core brand messaging and coordinated website redesign
• Designed a bi-annual editorial magazine to showcase the top vendors on the Central Coast

B2B Saas company specialized in order management solutions for eCommerce. I supported both
sales & marketing teams with graphic design materials focused on demand generation.
• Designed display ads, infographics, eBooks, as well as trade show materials & custom pitch decks
for business development.

Produced custom designs for screenprint and embroidery. Supported charitable causes, empowered small businesses, and outfitted local teams.
• Responsible for preparing artwork for production, customer service, and quality assurance

For over 5 years, Fotofafa has provided post-production services to hundreds of photographers all around the globe. We handle the dirty work, so you can focus on what you love: shooting, building a business, and living your life.

Responsibilities
• Color-corrected large volumes of images from wedding photographers all over the country
• Developed an efficient workflow for delivering accurately ed

Designed marketing collateral for both print and web under the direction of the Senior Graphic Designer at the University Relations department of Azusa Pacific University

Traveled to 10 different countries while circumnavigating the globe.
Bahamas, Brazil, Namibia, South Africa, India, Vietnam, Malaysia, China, Japan, Costa Rica.