I've built and managed bilingual websites, video, and social content across enterprise media, agencies, startups, and client projects for more than 13 years.
At TelevisaUnivision, I owned corporate website and campaign properties from requirements and UX through launch and iteration. A research-informed redesign increased homepage engagement by 39%, key-page visibility by more than 55%, and session depth by 7%.
I launched FiftyFive Creative Hub and managed product delivery for the Latitude × Universal Production Music partnership, coordinating Legal, Branding, IT, agencies, and cross-company stakeholders. I also used GA4, Looker Studio, and Talkwalker to guide content and prioritization, while supporting EN→ES localization with human review.
As founder of Brandstronaut, I delivered 10+ customer-facing websites end to end, from discovery and Figma wireframes through development, API integrations, launch, and iteration. Most recently, I've been building modular AI workflows with retrieval and quality evaluation layers, keeping human review on every output.
