Chanc Baylor

• Reduced the drop off rate by 35% by redesigning high traffic partner journeys (onboarding, sales, and enablement)
• Led end-to-end UX/UI design for 30+ new and redesigned pages shipped by the team across ServiceNow’s enterprise Partner Portal, serving 1.1M+ annual visits from global channel partners.

• Generated $1.64M in new Assets Under Management (AUM) and achieved a 78% audience capture rate in one year by designing and launching 40 multimedia marketing campaigns
• Drove a 30% increase in client engagement across audience segments by partnering with senior stakeholders and editorial teams on targeted design for collateral, conferences, web, and advertising

• Boosted social media engagement 10% (60k) across linkedin by developing on-brand templates for social posts, reels, and animated videos
• Cut cost per action 59% (from $11 to $4.50) by producing and optimizing monthly paid ad creative for Facebook, LinkedIn, and Google Ads

• Cut patient registration time 15% for 11,000+ physicians across 50 Florida State Hospitals by redesigning the clinical intake workflow, grounded in user research, personas, and usability testing
• Replaced in-person training for 5,000 medical staff across 12 facilities by designing 75 branded e-learning videos and onboarding materials for the American Health Care Association (AHCA)

• Cut design-to-production turnaround 30% by building a design system for jersey specs across 7 sports for Under Armour’s 2020 season
• Contributed to a 5% increase in e-commerce sales by designing web content, logos, headers, and product imagery for Under Armour’s Digital Asset Management (DAM) system

• Cut asset retrieval time 50% by designing the information architecture for a corporate DAM, organizing 15,000 assets from a multi-region brand acquisition across Europe, Asia, and New Zealand

Bachelor of Science in Digital Multimedia & Information Resources Design from The Art Institutes, completed in 2014.