Mary Webster

Writing organic and paid social, blogs, sales materials and more while deepening my experience in tech (Lenovo), banking (Carter Bank), and higher education (Grand Valley State University, Rockingham Community College, William Peace University, and other VisionPoint Marketing clients).

From day one, I hit the ground running, making an impact not only on the creative department, but also on the whole organization through:
-Working closely with the Director of Project Management to overhaul internal agency processes for greater efficiency following the RACI model.
-Working with the Director of Strategy to implement a one-page creative brief that is centered on an insight-driven SM

During my time at Clean, I was promoted from Senior Copywriter to Associate Creative Director. Some of my accomplishments include:
-Growing my discipline within the agency from one copywriter (me) to a team of four full-time copywriters and a full-time proofreader.
-Carrying a full copywriting workload while providing creative direction to junior teams, being a member of several winning pitch team

At Mullen, I gained additional experience in the Financial Services category, among others, writing radio, print, and outdoor campaigns for Wachovia and Wachovia Investors Services.

I also had the opportunity to work on a positioning assignment for Walgreens, which laid the groundwork for the positioning exploratories I've embarked on as a freelancer.

I was afforded many wonderful opportunities at Trone, including:
-Learning my craft and growing as a writer, as a member of a creative team, and as a holistic and strategic thinker.
-Writing for all kinds of media, from print, radio, and tv to websites, mobile billboards, and even a children's coloring book.
-Becoming a valuable and dependable member of the team throughout all stages of the proces

Earned a Bachelor of Arts in Journalism and Mass Communication from the University of North Carolina at Chapel Hill.