Open to opportunities

Rey Rosas

@reyrosas

Message

Senior copy director and brand storyteller, turning strategy into clear, compelling messaging across every touchpoint.

United States

Message

What I'm looking for

I’m looking for a brand-led creative role where I can own messaging and voice, turn strategy into human storytelling, and drive performance across lifecycle, paid/organic social, and product launches with cross-functional teams.

I’m a BRAND & COPY LEAD and creative leader focused on turning strategy into clear, compelling storytelling across every touchpoint.

At quip Oral Care, I wrote the “Free your mouth” tagline, built tone & messaging guidelines, and helped launch 25+ products—growing quip from DTC to national retail. I led paid, lifecycle, and product marketing for consumers and dental pros, and led a team of 3 writers to align stakeholder feedback.

Previously, at VaynerMedia as Associate Creative Director, I led organic social & content for Crown Royal, Ketel One, and Bailey’s, scripted Chase Slate’s “Conquer your credit” campaign, and launched Snuggle Exhilarations via interactive video. I’ve also shaped email, social, and digital work for brands like Delta Air Lines, Amex Travel & Business, Liberty Mutual, Aetna, and Weight Watchers, and I earned my MA & BS in Advertising from the University of Texas at Austin.

Experience

Work history, roles, and key accomplishments

Current

Senior Copy Director

Current

Quip Oral Care

Mar 2018 - Present (8 years 4 months)

Wrote the “Free your mouth” tagline and created tone and messaging guidelines. Launched 25+ products, led paid and lifecycle product marketing, and managed a team of 3 writers.

Tone Guidelines Copywriting Product Marketing GTM Lifecycle Marketing Paid Marketing Stakeholder Management Team Leadership

Associate Creative Director

VaynerMedia

Jan 2015 - Jan 2018 (3 years)

Led organic social and content for Crown Royal, Ketel One, and Bailey’s, and reviewed/approved copy for writers across Diageo accounts. Scripted and produced Chase Slate’s “Conquer your credit” campaign.

Organic Social Content Strategy Campaign Development Stakeholder Management

Junior Copywriter

Geometry Global

Apr 2013 - Dec 2014 (1 year 8 months)

Wrote email and direct mail copy for Liberty Mutual, Aetna, and Weight Watchers. Produced promo and conversion-focused messaging for customer marketing.

Email Copywriting Direct Mail Digital Copywriting

Senior Copywriter

Ergo Interactive

Apr 2013 - Dec 2014 (1 year 8 months)

Created email, social, and digital copy for Delta Air Lines and Amex Travel & Business. Supported digital campaign and content execution across channels.

Email Marketing Social Media Copy Digital Copywriting

Freelance

Halo Group / Imc² / Museum of Sex

Aug 2010 - Dec 2010 (4 months)

Created signage, email, and digital content for Mount Airy Casino, M&Ms, and MoSex. Delivered copy across on-site and digital touchpoints for multiple brands.

Signage Email Copywriting Digital Copywriting