Tony Gould

I’m a creative director, brand builder, content creator, and strategist guiding the conception and development of award-winning communications for respected brands. I bring end-to-end expertise across creative concepting, brand positioning, and content systems—shaping campaigns from first idea to finished delivery.

As Vice President, Creative Director at Citizens’ Greenhouse in-house agency, I currently oversee 18 content creators. I consult with clients on campaign strategy through creative fulfillment, revamped and manage creative processes (grassroots creative briefs, content planning matrices, publication schedules, and editorial processes), and collaborate across 15 lines of business to keep campaigns aligned to brand standards.

I’ve also led content strategy and writing for major accounts across in-house and agency environments, including serving as the lead writer and content strategist for Eaton Power Management and acting as sole in-house writer for a 200-employee FinTech startup. My work is recognized by multiple industry awards, and my focus stays on translating user journeys and tone into compelling, consistent brand storytelling that performs.