Caitlin Coakley

Created and updated digital and direct mail servicing communications. Monitored and tracked campaigns throughout the creative process while providing guidance.

Conducted thorough research and stayed updated on industry trends, competitor activities, and market dynamics to inform content strategy and decision-making. Analyzed property data to prepare and write quarterly investor reports, providing updates on asset performance.

Researched and developed guides to neighborhoods, parks, and schools in major MSAs. Conducted interviews with local sources to ensure accuracy of all information.

Managed account for Advanced Micro Devices, Inc., a leading semiconductor and adaptive computing company. Led the copy development for a company-wide brand overhaul by auditing and retooling existing content.

Reviewed and proofread email content for alignment with email best practices, corporate editorial standards, and brand voice. Ensured that all copy met standards for grammar, AP style, and regulatory compliance.

Managed marketing communications initiatives for clients, including content marketing, social media management, community outreach, and media relations. Developed and implemented editorial calendars for clients, providing content for various digital platforms.

Managed marketing communications initiatives for the firm, including content marketing, community outreach, and media relations. Actively sought and pitched opportunities for earned media and thought leadership.

Studied English at Hollins University, focusing on developing strong writing and communication skills. Gained expertise in various forms of media and content creation.