Looking for a job

cathy greenberg

@cathygreenberg

Message

I build conversion-focused copy and campaigns that strengthen brands and drive engagement.

United States

Message

What I'm looking for

I'm looking to develop high-performing, on-brand copy and content strategies that strengthen positioning, support demand generation, and improve engagement and conversion across customer touchpoints.

I've led integrated B2B and B2C campaigns at GCNY Marketing, increasing engagement by up to 35% and helping secure and grow accounts valued at $250K–$750K. I create conversion-focused web, social, email, video, and print content that supports launches, demand generation, and customer acquisition.

Across freelance work, RR Donnelley, AICPA, and Micro Central, I've translated complex subjects into clear messaging for diverse audiences. I bring long-term experience in content strategy, brand positioning, audience segmentation, and cross-channel campaign development, and I enjoy mentoring writers and collaborating with stakeholders to deliver polished work.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter

Current

Self-Employed

Oct 2025 - Present (11 months)

Partnered with agencies and in-house teams to develop high-performing, on-brand copy across web, social, email, and print, supporting engagement and conversion goals. Built content strategies and campaign concepts that strengthen brand positioning and improve consistency across customer touchpoints.