Open to opportunities

Mary Paz Pellico Villar

@marypazpellicovillar

Message

18 yrs experienced Comms, Marketing and PR Professional | Master in Digital Marketing.

Mexico

Message

What I'm looking for

I am looking for opportunities that foster innovation, collaboration, and professional growth.

I am a seasoned Marketing and Communications Specialist with over 18 years of experience, currently serving as the Founder of InfluencerLab MX. My expertise spans Corporate Communications, Public Relations, B2B Marketing, and Influencer Marketing. I design and execute tailored influencer marketing strategies that align with client goals, regardless of size or budget. My passion for innovation drives me to deliver high-impact, multi-market campaigns that foster authentic digital storytelling and business growth.

Throughout my career, I have collaborated with renowned brands such as Pepsi, Gatorade, and 7UP, creating thought leadership content and executing PR strategies that transform audience engagement. My bilingual proficiency in English and Spanish allows me to effectively manage media relations and brand visibility across LATAM. I have successfully led cross-regional teams and managed full campaign lifecycles, ensuring measurable business outcomes through strategic recommendations based on KPIs and insights.

With a Master’s Degree in Digital Marketing & Commercial Strategies, I possess strong project management and leadership skills. I am also a Commercial Voice-over Artist with 19 years of experience, seeking hybrid or remote opportunities that allow me to leverage my extensive background in marketing and communications.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

InfluencerLab MX

May 2024 - Present (1 year 4 months)

Designed, executed, and managed custom Influencer Marketing strategies that align with client goals, regardless of size or budget. Provided end-to-end campaign services, including influencer matchmaking, strategy development, execution oversight, and performance analysis.

Influencer Marketing Campaign Management Performance Analysis

Account Supervisor – Corporate & Brand Communications – LATAM Beverages

Porter Novelli Mexico

Jul 2023 - Feb 2024 (7 months)

Created thought leadership content including position papers, executive LinkedIn content, talking points, and interview support. Designed and executed PR strategies and corporate communications plans for brands like Pepsi, Gatorade, and 7UP.

Corporate Communications Public Relations Content Creation Media Relations Campaign Management

Account Supervisor – Influencer Marketing

Porter Novelli México

Nov 2019 - Jul 2023 (3 years 8 months)

Led the design and execution of B2B and B2C influencer marketing campaigns for global CPG brands across Central America. Developed content strategies, commercial messaging, briefs, and posting calendars for creators on TikTok and Instagram.

Influencer Marketing Content Strategy performance reporting Team Leadership

Communications & PR Manager

The Edron Academy

Jul 2018 - Aug 2019 (1 year 1 month)

Developed internal and external communications policy. Oversaw website redesign and coordinated content strategy for social media and newsletters.

Content Strategy Social Media Management

Corporate Communications Coordinator

Roche Mexico

Jan 2012 - Feb 2014 (2 years 1 month)

Designed and executed PR strategies for Oncology, Virology, and Primary Care divisions. Managed internal communications and local implementation of global corporate communication plans.

PR Strategy Internal Communications Corporate Communications Global Plan Implementation Media Relations

Social Programs Manager & Brand Associate

Grupo Herdez

Feb 2008 - Dec 2011 (3 years 10 months)

Led corporate social responsibility initiatives, including media campaigns and stakeholder engagement. Managed a marketing budget of $14M MXN, achieving an 8% sales increase and 42% cost savings.

Corporate Social Responsibility Budget Management Sales Growth Marketing Strategy