Jasmin Smith

Developed and executed multi-channel social strategy driving owned and community growth; led the brAIn campaign to over 1M impressions and created high-performing real-time content across TikTok, Instagram, Facebook, and LinkedIn.

Directed lifestyle and brand photography/video work, capturing 500+ assets and delivering content strategies that drove 300% follower growth and a 10% booking-rate ROI for small business clients.

Managed global social accounts with a community-first approach; led a Valentine's Day activation generating 5M+ earned impressions and increased outbound engagement by 70% through strategic community management and influencer partnerships.

Led influencer, community, and content strategy across Calm's social platforms, driving 1M+ organic impressions and launching the brand's first Hispanic Heritage Month influencer initiative with 100K+ impressions.

Directed real-time content capture and influencer activations for Tostitos, Stacy's, and PGS, producing 160+ content pieces and 8.7M impressions, growing TikTok by 263% in three months and improving YoY engagement by 51%.

Spearheaded community and content strategy across portfolio brands, creating 400+ original content pieces and driving 4M+ organic impressions through trendspotting and structured content programs.

Produced weekly trend reports and strategic communications frameworks for enterprise clients including Target and Priceline, increasing trending content output 25% and driving 35% more owned engagements during major moments.

Built and executed local content strategies that increased community engagement and customer visits while producing visual content and managing Instagram and TikTok channels.

Bachelor of Arts in Mass Communication focused on media, public relations, and storytelling techniques.