Elena Aguirre

Developed, edited, and disseminated agency products across various communication platforms, ensuring alignment with strategic messaging and goals. Led Spanish communication strategies, activities, and outreach initiatives. Coordinated and executed communication activities independently and as part of a team across various centers and divisions.

Coordinated, planned, and executed communication activities to raise awareness and inform stakeholders about organizational activities and accomplishments. Directed the creation and implementation of public relations campaigns and public activities. Managed social media platforms, including content creation and design, to engage new and existing audiences.

Planned, developed, and executed the social media account strategy, capturing compelling photos and generating content to increase audience engagement. Aligned the brand with new and emerging trends to expand reach. Streamlined and improved social media platform management and maintenance processes.

Developed processes and methods that improved the support, marketing, and promotion of mobile app projects, products, and features. Coordinated and assisted in the quality assurance and testing process. Conducted research to improve content and maintain project documentation.

Consistently and successfully maintained social media platforms for numerous clients, developing and distributing content for brand awareness and online reputation. Successfully planned and led a social media team of over five members. Streamlined and improved social media platform management, maintenance, and creation processes.

Designed engaging print and digital media assets used across campus platforms. Planned and maintained website content to enhance overall department awareness. Increased website traffic and improved quality of use for faculty and online visitors.