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@martinvallarino
Senior iGaming business manager with extensive experience across Latin America.
I am a seasoned iGaming Country Manager and CEO with a proven track record of establishing and leading operations across Latin America. My expertise spans Casino, Live Casino, Sportsbook, eSports, and Poker products, where I have successfully driven business growth and managed P&L. I excel in turning strategic visions into actionable plans, ensuring operational efficiency and market expansion.
Throughout my career, I have led cross-functional teams, managed high-value partnerships, and navigated complex regulatory environments. My experience includes spearheading marketing and growth initiatives, overseeing financial performance, and implementing operational efficiencies to enhance business performance. I am passionate about innovation and market fit, consistently delivering results that exceed expectations.
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Work history, roles, and key accomplishments
GeoGaming Group
Feb 2022 - Mar 2024 (2 years 1 month)
Established local subsidiary and led full business operations for the LATAM division. Transformed an underperforming brand into a profitable operation, managing a diverse team and executing large-scale marketing initiatives.
WPT Global
Sep 2023 - Nov 2023 (2 months)
Led P&L and strategic expansion for key LATAM markets, overseeing financial performance and product competitiveness in Poker, Casino, and Sports Betting. Managed regional teams to drive localized acquisition and brand growth, while developing partnerships with key iGaming providers.
Pin-Up Global
Mar 2023 - Sep 2023 (6 months)
Spearheaded marketing and growth for casino and sportsbook verticals in Brazil, leading acquisition and CRM strategies. Negotiated high-value partnerships and advised on compliance with Brazil’s regulatory framework while optimizing operational performance.
Activo.uy
Nov 2016 - Feb 2022 (5 years 3 months)
Drove marketing and product strategies for key LATAM markets, managing a large team and overseeing acquisition and retention efforts. Achieved significant market growth through innovative campaigns and partnerships.
Degrees, certifications, and relevant coursework
Master’s Degree, Business Management
Completed an Executive Development Program focused on enhancing leadership and strategic management skills in the business sector.
Postgraduate Diploma, Marketing Management
Pursued a postgraduate diploma in Marketing Management, emphasizing strategic marketing practices and consumer behavior.
Bachelor's Degree, Communication
Earned a Bachelor's Degree in Communication, focusing on media strategies and effective communication techniques.
Software and tools used professionally
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