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Martha Sutopo

@marthasutopo

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Product leader and HICOLLEAGUES founder who grew an EdTech and IT outsourcing business to IDR 2B annual revenue.

Indonesia

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At HICOLLEAGUES, I founded and scaled a bootstrapped EdTech and IT Outsourcing company to IDR 2B in annual revenue with a lean team of 10. I defined product and business strategy across Professional Training and IT Outsourcing.

As Head of Product & Tech at ASTRAPAY, I led six product domains across a regulated fintech ecosystem. I improved KYC onboarding conversion by 10% and cut BigQuery infrastructure costs by 50%.

At DIGITAL TRANSFORMATION OFFICE (DTO) KEMENKES, I built a high-performance data injection system in Golang and developed the ASIK Immunization Service, deployed across all 38 provinces in Indonesia. I also led its integration with PeduliLindungi and Satu Sehat.

Earlier, I developed Golang microservices for SICEPAT EKSPRES INDONESIA and web products at JUALO. At MAYORA INDAH TBK, I worked on SAP BW and business reporting, building a technical foundation I bring to product strategy and delivery.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Hicolleagues

Oct 2020 - Present (6 years)

Founded and scaled a bootstrapped EdTech & IT Outsourcing company to IDR 2B annual revenue with a lean team of 10. Defined overall product and business strategy across two verticals: Professional Training and IT Outsourcing.

Product Strategy Business Strategy Team Building Client Acquisition Sales Operations Service Delivery

Head of Product & Tech

Astrapay

Jul 2023 - Jun 2025 (1 year 11 months)

Led 6 core product domains across a regulated fintech ecosystem: Payment Core, Cash In/Out, User & Authentication, Fraud, KYC, and Data. Improved KYC onboarding conversion by 10% through UI redesign and optimised in-app photo capture guidance.

Product Management Fintech KYC Fraud Payments BigQuery Partitioning Pipeline Optimization Cross functional Leadership

Lead Backend Engineer

Digital Transformation Office (DTO) Kemenkes

Jul 2022 - Jun 2023 (11 months)

Engineered a high-performance data injection system from scratch using Golang (Hexagonal Architecture), processing 130,000 rows in 10 seconds (CSV) and 109,000 rows in 9 minutes (Excel). Built and maintained ASIK Immunization Service covering 4 program types, deployed nationally across all 38 provinces in Indonesia.

Go Hexagonal Architecture Data Injection Immunization Services Integration Cron Job Management Redis Docker Security Best Practices

Senior Backend Developer

SiCepat Ekspres Indonesia

Mar 2019 - Jun 2022 (3 years 3 months)

Architected and developed 6 microservices for the Tracking Service using Golang, supporting 1M+ shipments processed daily. Led full-scale migration from legacy stack to new stack, including codebase restructuring with Clean Code Architecture and comprehensive refactoring.

Go Microservices Redis Kafka Docker Telemetry Unit Testing Clean Code Architecture Agile

Fullstack Developer

Jualo

Jan 2016 - Feb 2019 (3 years 1 month)

Revamped product detail UI and APIs for a high-traffic marketplace app, enhancing user experience and improving customer retention. Redesigned the desktop homepage using Ruby on Rails and MySQL, delivering a cleaner and more conversion-focused layout.

Ruby on Rails MySQL UI UX Responsive Design Email Marketing Litmus Putsmail Google Tag Manager Integration Testing

IT Application Developer

Mayora Indah Tbk

Aug 2014 - Dec 2015 (1 year 4 months)

Developed and maintained SAP BW objects including PSA, DSO, InfoCube, and MultiProvider to support enterprise data warehousing needs. Designed and built analytical queries using SAP BEx Query Designer for business reporting purposes.