Marta Piechnik
@martapiechnik
I lead brand health tracking and turn consumer data into strategic growth decisions.
BrazilWhat I'm looking for
At Procter & Gamble, I lead Latin America’s Brand Health Tracking product, supporting active research across 145 brands in 12 countries. I define its strategic roadmap and translate consumer and brand-performance data into actionable business insights.
I’ve led Analytics & Insights for Downy and Ariel in Brazil, using quantitative and qualitative research to shape positioning, innovation, and communication strategies. I bring experience coordinating regional stakeholders, strategic vendors, and cross-functional teams, delivering 95% of scope on time and 88% user satisfaction.
Experience
Work history, roles, and key accomplishments
Product Manager, Brand Health & Consumer Insights
Mar 2025 - Present (1 year 6 months)
Leads Latin America's leading Brand Health Tracking solution with active research across 145 brands and 12 countries. Defines the product's strategic roadmap, coordinates vendors and cross-functional teams, and translates consumer data into actionable insights.
Led the Analytics & Insights agenda for the Fabric Care category in Brazil, supporting strategic brand and category decisions. Developed growth strategies and conducted quantitative and qualitative research to inform positioning, innovation, and communication.
Participated in Consumer & Market Insights projects, conducting qualitative and quantitative research and data analysis that supported strategic Marketing and Business decisions. Collaborated with cross-functional teams on brand growth and market learning plans.
Mainframe Consultant and Intern
IBM / GBS Associates
Mar 2021 - Feb 2022 (11 months)
Supported, maintained, and enhanced corporate banking systems in an IBM Mainframe environment, partnering with technical and business stakeholders.
Communications Coordinator
UFABC Neuroscience Student Council (CAN)
Apr 2020 - Feb 2022 (1 year 10 months)
Served on the Communications Committee, identifying opportunities to improve the student experience and organizing events, talks, and research initiatives for the academic community.
Education
Degrees, certifications, and relevant coursework
Federal University of ABC (UFABC)
Bachelor of Science, Neuroscience
2017 - 2023
B.S. in Neuroscience from the Federal University of ABC, completed in 2023.
Federal University of ABC (UFABC)
Bachelor of Science, Science and Technology
2016 - 2022
B.S. in Science and Technology from the Federal University of ABC, completed in 2022.
Federal Institute of Paraná (IFPR)
Technical Degree, Business Administration
2013 - 2015
Technical Degree in Business Administration from the Federal Institute of Paraná, completed in 2015.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
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