Open to opportunities

Luiza Gomes Bulizani

@luizagomesbulizani

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Experienced Consumer Insights professional specializing in data-driven strategies.

Brazil

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What I'm looking for

I seek a role that fosters innovation and allows me to leverage data for strategic decision-making.

With over eight years of experience in market intelligence and data science, I specialize in leveraging advanced analytics and strategic insights to drive business growth. Currently, I lead multidisciplinary teams at Ipiranga, where I manage the analytical pipeline and foster a data-driven culture that enhances decision-making across the organization.

My role involves collaborating with marketing, product, and sales teams to integrate data-driven insights into corporate strategies. I have successfully translated complex analytical findings into actionable recommendations, contributing to targeted communication strategies and optimizing sales funnels. My previous experience at Nestlé and Nielsen IQ has further honed my skills in performance analysis and client servicing, allowing me to develop a deep understanding of business models and market trends.

I am passionate about using data to inform strategic decisions and drive innovation. My educational background in advertising and ongoing MBA in Artificial Intelligence for Business equips me with the necessary skills to lead AI projects that enhance organizational success.

Experience

Work history, roles, and key accomplishments

Current

Consumer and Market Insights Lead

Current

Ipiranga

Mar 2022 - Present (3 years 3 months)

Led multidisciplinary teams to generate strategic insights and identify business opportunities in the fuel market. Fostered a data-driven culture and partnered with marketing and sales teams to integrate insights into business strategies.

Data Analysis Team Leadership Data Driven Decision Making Marketing Strategy Customer Engagement Communication Project Management

Senior Market Intelligence Analyst

Nestle

Feb 2021 - Feb 2022 (1 year)

Conducted performance analyses to support strategic decision-making and developed Power BI dashboards to enhance data accuracy. Fostered a deeper understanding of business concepts within the team.

Performance Analysis Power BI Data Integration Communication

PL Account Executive

Nielsen IQ

Sep 2019 - Feb 2021 (1 year 5 months)

Managed client servicing by providing data and analytical solutions. Delivered strategic insights by integrating Nielsen methodologies with FMCG industry data.

Client Servicing Data Solutions FMCG Data Market Trends Relationship Management Presentation Skills Project Coordination Market Research

Account Executive

Nielsen IQ

Sep 2019 - Feb 2021 (1 year 5 months)

Managed client servicing by providing data and analytical solutions, integrating Nielsen methodologies with market trends to deliver strategic insights and strengthen client relationships.

Client Servicing Data Solutions Market Trends Relationship Management FMCG Data Communication Project Management Presentation Skills

Junior Market Research Analyst

Provokers Brasil

Nov 2016 - Sep 2019 (2 years 10 months)

Managed client relationships, developed commercial proposals, and supported project management. Conducted qualitative and quantitative fieldwork and prepared presentations and reports.

Client Management Project Coordination Qualitative Research Quantitative Research Presentation Skills Data Analysis Communication Report Preparation Market Research

Education

Degrees, certifications, and relevant coursework

Faculdade Exame

MBA, Artificial Intelligence for Business

2023 -

Activities and societies: Develop essential competencies to implement and lead AI projects that drive innovation and organizational success.

The course in 2 years improve the skills that a business manager specializing in the use of artificial intelligence should have. It presents content to enable participants to identify, analyze, and solve business problems using Artificial Intelligence.

FGV - Fundação Getulio Vargas

Professional Course, Commercial Management

2018 - 2018

Participated in the Programa de Formação Continuada in Commercial Management, focusing on enhancing skills relevant to commercial strategies and management.

Centro Universitário Belas Artes de São Paulo

Bachelor's Degree, Advertising

2013 - 2017

My expertise lies in leading multidisciplinary teams and collaborating with key departments such as marketing and sales to integrate data-driven decision-making into corporate strategy.